SEO Reporting

Grab The Best Free Monthly SEO Report Template in 2024

Is keeping up with SEO progress like trying to catch a cheetah, the fastest animal in the world?

With Google’s continuous changes in algorithms and updates that can significantly impact your traffic, it’s important to track your website’s performance regularly.

Many experts believe that this should be done on a monthly basis.

And I have just what you need: a free, modern, precise and monthly SEO reporting template that will give you an accurate snapshot of your website’s performance in seconds.

Follow along to learn more about it and how to use it.

Monthly SEO reporting is the practice of regularly updating and sharing information about how well a website’s doing in SEO on a monthly basis.

These reports include different metrics and KPIs related to the website’s visibility, traffic, rankings, and overall SEO health.

Monthly SEO report templates are great for spotting any unusual activity on your website, whether it’s a good spike or a bad dip.

They are also helpful for effectively communicating with clients or team members.

Keep in mind that the perfect SEO report should be:

perfect seo report seo reporting
  • Easy to read and beautiful
  • Short and concise
  • Include only the important metrics
  • Not so time-consuming

The Monthly SEO Report Template by Backlinko is the best tool I’ve found for understanding how our website is performing in search engines like Google.

It’s designed to be easy to read and understand, focusing only on the metrics that truly matter.

Moreover, it’s free to use and uses free tools from Google such as Google Analytics and Google Search Console to extract the most precise information.

Backlinko’s Monthly SEO Reporting Template

Plus, it goes into detail on how to talk through words to the people reading the report, pointing out things your team or your client will care about. 

Like, it shows which keywords bring the most visitors to our site and which pages get the most clicks from search engines.

Here’s the download for the free monthly SEO report template (available in Word, Google Docs and as a PDF):

Here’s what you’ll find in this monthly SEO report template:

  • Information organized by priority: The template is structured in a way that puts the most important information first, to make it easy to read.
  • Step-by-step guidance: it provides clear instructions on where to find specific reports within tools.
  • Colored text: Instructions in the template are highlighted in different colors, making it easy to distinguish them from the actual content of the report.
how to use backlinko's seo reporting template

To make sure you’re taking the correct steps to use this template, follow this step-by-step guide:

  • Download the free Monthly SEO Report Template from the links provided above (available in Word, Google Docs, and PDF formats).
  • Follow the instructions outlined in the report, including where to find the necessary data and tools.
  • Replace the placeholder text and screenshots with those from your website.
  • Delete the introduction, purple text and conclusion.

And voila! You’re finished! Now you have an SEO report that your team/clients will love.

To make sure that your SEO reports have a visible impact and genuinely enhance your website’s performance, you have to consider: 

  • Identify high-performing keywords and optimize website content. 
  • Address technical issues like broken links or slow page speed.
  • Refresh existing content and create new content based on insights.
  • Develop a strategy for acquiring high-quality backlinks.
  • Optimize local business listings for better local search visibility.
  • Ensure the website is optimized for mobile devices.
  • Analyze website analytics data to track progress.
  • Conduct competitive analysis to identify opportunities.
  • Promote website content on social media platforms.
  • Stay updated on industry trends and algorithm changes.

By using this free SEO Reporting template and implementing these actionable steps, you will regain control of your website’s strategy.

Now, you have a solid and comprehensive perspective to guide your actions for the coming months.

Wishing you many happy spikes in traffic and an abundance of backlinks! 😉

7 Best Google Analytics SEO Reports + How to build your Report

What if I told you there’s a free SEO tool that allows you to track dozens of metrics related to your website with 99% accuracy, using data from Google?

Welcome to Google Analytics.

In this article, you’ll learn about the best Google Analytics SEO reports and how to create a custom SEO report for your website that will undoubtedly improve your website’s presence in search engines.

Let’s delve into it!

Google Analytics is an essential component of Google’s Marketing Platform, acting as a digital marketer’s indispensable tool. It enables the tracking and reporting of their business, allowing website owners to monitor organic traffic, identify visitor locations, and analyze website conversions.

Moreover, it seamlessly integrates with other Google products such as Google Ads, Google Search Console, and Google Data Studio, enabling users to generate precise SEO reports based on strong and good data.

Google Analytics provides users with tools to measure website performance across various metrics, including organic sessions, mobile-friendliness, page speed, and domain ranking.

Creating a killer SEO strategy means figuring out how to get your website noticed more on search engines like Google. 

By looking closely at reports from tools like Google Analytics, you can find out what’s working and what’s not. Then, you can come up with a plan to improve things. 

This plan might include things like figuring out the best keywords to use, checking out what your competitors are doing, making sure your website doesn’t have any issues, creating good content, getting other websites to link to yours.

By doing all this, you can make sure more people find your website when they search online, helping your website grow.

Google Analytics collects data about how people interact with your site and then presents it in more than 20 different reports you can look at.

Even though GA4 isn’t specifically made for SEO Reporting, it does have some reports that are really useful for figuring out how well your site is doing in search engines. 

Here are some of the advantages you’ll get from Google Analytics for SEO Reporting:

  1. Track your website performance
  2. Precise data from google
  3. Highlight strengths and weaknesses
  4. Monitor progress over time
  5. Guide strategic decisions
  6. Compare with competitors
  7. Show return on investment

The traffic acquisition report in Google Analytics shows you the number of visits originating from organic search in comparison to other traffic sources.

You can find out the level of engagement by these visits and their conversion rates, which represent the most significant customer interactions, such as completing a purchase on an ecommerce platform or clicking on an affiliate link.

Here’s how to check your traffic acquisition :

Go to “Reports” as shown.

Click on the “Acquisition tab” in the “Life cycle” reporting section. Then, select “Traffic acquisition” from the drop-down arrow.

This will show you different metrics such as users, sessions, and conversions across all traffic channels.

The default time frame for this report tracks the last 28 days. 

Additionally, this report is a helpful tool for answering four important questions about SEO. We’ll look into each question using the data from the dashboard we mentioned earlier.

Organic search contributes to over half of all measurable online traffic. 

It represents an important number of website visitors acquired without cost through search engines such as Google and Bing.

For further insight, you may explore the article titled “What is organic traffic”

Google Analytics’ engagement rate metric shows you the level of interest organic search visitors have in your content.

A visit (or “session”) is considered engaged under one of these conditions:

1. The user explores more than one page.

2. The user actively engages with a single page for at least 10 seconds.

3. The user completes a conversion action.

These actions indicate that visitors are finding valuable information and are likely moving closer to conversion or have already converted.

The engagement rate is calculated by comparing the number of engaged sessions to the total number of sessions.

Conversion rates in organic traffic refer to the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form, after arriving at the site through organic search results.

For example, if you have 100 visitors from organic search and 10 of them make a purchase, the conversion rate would be 10%.

Improving conversion rates should be your top priority to get the most out of your online presence.

You can do so by improving website design, optimizing landing pages, providing compelling calls-to-action, and ensuring a smooth user experience.

Google Analytics 4 connects with Google Search Console to give you some valuable information about your SEO game.

Once you’ve set up that integration, you’ll notice a new section called “Search Console” in your Google Analytics reports. That’s where you see how your keywords are performing.

Keywords, or as some call them, “search queries,” are the words people type into Google when they’re searching for info on something. And if you want your site to show up tops for those keywords, you have to strategically place them throughout your content.

Head over to “Search Console” and hit up the “Queries” report. That’s where you’ll find out exactly which keywords your site is ranking for.

Now, if you’re not seeing this report, no sweat. Just follow these instructions to get that integration sorted.

Once you’re in, you’ll get a summary of your top 10 keywords based on how many organic clicks they’re getting from Google Search. 

If you want to see more Just hit that drop-down and choose how many rows you want, they can go from 25, 50, 100, or even 250.

Great tip : Look for any keywords where your ranking and clicks have dropped. Those are the keywords you want to update. Make some fresh content targeting those low performers, and watch your traffic increase.

Even though desktop computers can handle more powerful software than smartphones, most people still prefer using their mobiles. This means that marketers can’t ignore the importance of mobile devices.

This shows why you have to make sure your website works well on all types of devices. If your website isn’t easy to use on mobile, you could lose many visitors who might go to your competitors’ sites instead.

That’s where Mobile Overview Google Analytics SEO Report comes in. 

You can check your device distribution, which is located under the Audience tab and includes two main reports: Overview and Devices.

In the Overview section, you can see data broken down by device type, like mobile, desktop, and tablets. 

This helps you figure out which devices bring in the most visitors. 

Plus, the Overview Report compares important stats like Bounce Rate, Page/Session, and Average Session Duration for different devices. 

If the Bounce Rate is high for mobile users, it might mean your site isn’t working well on mobile.

The Devices Report provides information about the exact mobile devices visitors use to access your site and how they’re getting to it.

You’ll find info about device specs or models visitors use to browse your pages.

By using the Mobile Overview Google Analytics SEO Report, you can find out where your website might be falling short in terms of mobile compatibility and figure out ways to improve its SEO and ranking.

Having a fast website is a positive signal to Google that your site isn’t wasting users’ time with long loading.

Studies show that if a page takes more than 3 seconds to load, a bunch of people will bounce right out of there. And let’s be real, nobody wants that.

Slow loading times can harm your ability to make a good first impression and can even impact your profits. But fear not, there’s a fix for that!

Google Analytics has this neat feature called the Site Speed report.

You can find it under the Behavior tab. It gives you the lowdown on how fast your pages are loading and helps you figure out which ones need a little TLC(tender loving care).

By using this Report, you can spot any messy spots on your site and get them fixed up pronto.

You can use Google Analytics to create and customize your report to access valuable metrics and insights.

With Google Analytics Explorations, you select only the dimensions and metrics you need. You can even build your own segments to analyze organic search traffic.

You’ll be able to add specific segments, dimensions, and metrics to customize your report. It’s entirely up to you or your client which metrics or reports you want to include. 

You can create a custom segment to view all your site visits from organic search.

SEO Competitor Analysis PDF: Dominate Search

Competitor analysis is one of the most aspect for an SEO strategy to work and to actually show results.

By looking at the strategies of competing websites or blogs, you can uncover how they achieved their success.

This information can provide actionable steps and tips to improve your own rankings and increase organic traffic.

This article outlines 5 key steps to crafting the ultimate SEO competitor analysis report.

It will covers all the aspects from identifying competitors to identifying gaps in content and much more.

Let’s get into it!

  • Competitor analysis helps in knowing your website’s strengths, weaknesses, and strategic advantages of competitors.
  • Keyword research is essential for understanding search trends and optimizing content.
  • On-page SEO analysis focuses on optimizing individual web pages for search engines.
  • Off-page SEO analysis involves assessing external factors that impact search engine rankings.
  • Content gap identification helps in uncovering opportunities for creating valuable and unique content.

Starting the journey to mastering SEO and ranking higher requires a clear view of the landscape.

This means you must analyze your competitors.

This step is essential for our competitor analysis report. It’s not just about knowing who they are. It’s also about understanding their strategies and the reasons behind their success.

Source: SaraAnalytics

By looking at the websites that are stealing your top rankings, you will learn a lot about who they are and why they’re doing to get there.

This search will help you find many good chances to improve how my own website shows up in search engines/

To easily identify who you’re up against, I follow these steps:

Firstly, go the SEMrush’s Organic Research tool (it’s free).

Enter your domain, select your country, and click “Search.”

Now, scroll down to the tab labeled “Main Organic Competitors.”

These are the top websites you’re competing with in Google’s top 20 search results. They are your enemies 😉

You can a full list of all your SEO competitors, click “View all X competitors.”

Now you know exactly who your SEO competitors are. This is the perfect place to start for a competitive analysis. 

You can start to draw comparisons and identify areas where you can make your content stand out and for your SEO strategy to work.

You have to regularly update your knowledge about the competitive landscape, Learn from resources on competitor analysis will make sure you stay ahead in the game.

After digging deep into your competitors are doing with their SEO and content, you’ll find a big answer and that is: Content Gap.

More specifically, the keywords your competitors are ranking for, but you aren’t. 

Here’s a break down for how to find the content gap in your website:

We’re going to use the Keyword Gap tool.

Start by filling in the top 5 competitors that you’ve found previously. Once done, choose the desired location and press compare.

Now, scroll down the dashboard, and you’ll see a table with tons of keywords.

Now, click the “Missing” filter to see only the keywords all of your competitors rank for, but you don’t. 

Now you have a full content calendar of keywords to write about, go and kill the words!

When it comes to getting noticed online, SEO is like the secret sauce, and keyword research is the key ingredient you just can’t skip. It’s all about getting into the heads of your audience and figuring out what they’re typing into Google.

Think of it this way: Imagine you’re trying to find the perfect pizza place. You might search for “best pizza near me” or “cheap pizza delivery in [your city].” Those are your keywords – the words you type into the search bar to find what you’re looking for.

Now, as a content creator or website owner, you want to be the pizza place that pops up at the top of those search results. That’s where keyword research tools come in handy. They’re like your personal detectives, helping you uncover what people are searching for and how often.

Tools like SEMrush, Ahrefs, or even Google’s Keyword Planner are like your sidekicks in this SEO adventure. They give you all sorts of juicy details, like how many times a keyword gets searched each month, how many other websites are trying to rank for it, and whether it’s more popular at certain times of the year.

Here’s the kicker: Instead of going for the most obvious keywords, like “pizza,” which are super competitive, you can target what we call “long-tail keywords.” These are more specific phrases, like “best gluten-free pizza in [your neighborhood],” or “pizza delivery open late.”

These long-tail keywords might not get searched as often, but they’re like little gold nuggets because they’re easier to rank for and they attract people who are really interested in what you have to offer. Plus, if you’re running a local business, you can target keywords that are specific to your area, which is a game-changer for local SEO.

So, next time you’re brainstorming content ideas or optimizing your website, remember to dig deep with keyword research. It’s like putting on your detective hat and uncovering the secret codes that’ll help you rise to the top of the search results!

Here’s a simple table that outlines the types of keywords I would consider:

So, after I’ve got myself a good bunch of keywords, it’s time to figure out which ones really matter. I look at each of them and think about how much they relate to what I’m trying to achieve. It’s not just about grabbing any old keyword; it’s about snagging the ones that can really boost my content game.

Once I’ve checked out what my competitors are up to and figured out what people are searching for, it’s time to take a closer look at their websites. This part is called on-page SEO analysis, and it’s where I get into the nitty-gritty of how they’re setting things up to get noticed by search engines.

Technical SEO is a big deal here. It’s all about making sure the basic stuff on a website is set up right so search engines can understand it properly.

One thing I really pay attention to is the meta descriptions. These are short blurbs that show up in search results, giving a sneak peek into what a page is about. Getting these descriptions just right can make a big difference in how many people click through to a website from search results. So, I spend some time making sure they’re catchy and informative.

Here’s a quick checklist I use for on-page SEO analysis:

  • Evaluate page titles and meta descriptions for relevance and uniqueness
  • Check for proper use of header tags and keyword placement
  • Assess website loading speed and mobile responsiveness
  • Review internal linking structure and URL optimization

By systematically analyzing these on-page factors, I can pinpoint areas that require improvement and develop a strategy to outperform my competitors in search rankings.

So, you’ve put a lot of effort into planning your SEO strategy and checking out how it’s going. Now, it’s time to talk about off-page SEO stuff – the things that happen outside of your website but still affect how well you show up in search results.

Off-page SEO is super important for digital marketers who want to get more people visiting their site without paying for ads. It’s all about what other websites say about yours.

Think of it like this: if lots of reputable websites link to yours, search engines like Google think your site is pretty cool and worth showing to others. That’s why building a strong network of links back to your site is key.

But it’s not just about links. Social media is another big player in off-page SEO. When you interact with your audience on platforms like Facebook, Instagram, or Twitter, and share useful stuff from your website, you’re not just making friends – you’re also driving mo

To make sure you’re doing off-page SEO right, here’s a simple checklist to keep in mind:

  • Monitor your backlink profile regularly
  • Engage with influencers and thought leaders in your industry
  • Share your content across social media platforms
  • Encourage user-generated content and reviews

In my SEO report, I always talk about stuff happening outside our website that affects how well we show up in search results. It’s like checking out what the cool kids are saying about us online. Like, this one study found that posts with lists or how-to guides get more links from other websites. Knowing this helps us decide what kinds of stuff to write in the future.

So, picture this: understanding what’s going on in your industry is like having a map to navigate through a busy city. You need to know where your competitors are heading to find the best route for yourself. That’s where checking out their SEO strategies comes in handy. It’s like getting insider info on what’s working and what’s not.

Once you’ve scoped out the competition, you can spot areas where you can shine. It’s like finding those hidden gems in a treasure hunt. Maybe there’s a keyword or a tactic they haven’t tapped into yet. That’s your chance to swoop in and make your mark.

Keywords are the secret sauce of SEO. They’re like the magic words that help people find your website. So, doing some research to find the juiciest ones for your business can really pay off. It’s like knowing exactly what people are searching for and serving it up on a silver platter.

But knowing the keywords is just half the battle. You’ve got to put them to work. That’s where SEO tactics come into play. It’s like fine-tuning your website and content to make sure you’re front and center when people hit that search button.

Now, here’s the kicker: SEO is a bit like a fast-moving train. Trends and tools are always changing, so you’ve got to stay on your toes. Keeping up with the latest tricks of the trade keeps you ahead of the game. It’s like having a secret weapon that nobody else knows about.

So, if you’re ready to take your website to the next level, grab that free SEO guide. It’s like having a roadmap to success right at your fingertips. With all the tips and tricks inside, you’ll be well on your way to dominating the online world.

What does the perfect SEO report look like in 2024?

Attention, digital explorers! 

Today, I’ll take you on a journey to uncover the blueprint for the ultimate and perfect SEO report.

If you’ve worked hard to make your website show up in search engines. You’ve made lots of posts, got some links, and even made SEO reports to track your progress, but it seems like you’re still missing something.

Then you’ve come to the right place to find your answer.

It’s your moment to proudly declare, “Look, world, at what I’ve achieved!”

But what really makes a report perfect? Don’t worry, because we’re ready to reveal the hidden secrets of creating an outstanding SEO document that will guide you to that sweet #1 ranking.

Armed with the knowledge and tactics I’ll share with you, you’ll gain the power to wield your SEO skills like an expert.

So, let’s embark on this adventure together, for it holds countless exciting experiences!

In SEO reports, aesthetics and how beautiful your documents look are almost as important as the data itself.

Of course, you have all these fancy numbers and graphics, but if your report looks like it was designed by a spreadsheet enthusiast from the 1990s, you’ll lose your audience faster than you can say ‘SEO’.

What exactly does the perfect SEO report look like in terms of presentation? Think sleek, modern, and user-friendly.

Your report should be easy to read, with clear formatting, well-organized sections, and perhaps even a splash of color to keep things lively.

After all, you want your customers, stakeholders, or even yourself 🙂 to truly enjoy looking at the report, not to fear it like a dentist appointment.

Now let’s talk about implementing a brand in your SEO reports. 

Obviously, your report is not just a report that distributes data like a robot, it’s an opportunity to highlight the personality and style of your brand or your agency.

How can you add that special brand touch to your report?

  1. First of all, make sure your report screams your brand from the roof. Throughout the report, use the colors, characters and logos of your brand to create a consistent look and feel, and make the reader remember who you are. It is not just about hitting your logo on each page, it is about showing  your brand into the fabric of the report, so it is like an extension of your brand identity.
  2. But don’t just stop there. Inject some personality into your report. Add a little humor here and there, or add some bizarre illustrations or images that reflect the impression of your brand. Remember that your report should not only inform; it should also entertain and engage.
  3.  Finally, remember to adapt your language to the voice of your brand. Whether you are fun and funny, or serious and professional, make sure the tone of your report reflects who you are as a brand.

After all, your report is only another opportunity to connect with your clients or team and reinforce what makes your brand special. Now put a little brand magic in your SEO report – you’ll thank me later

Your SEO report might have useful information, but if it’s full of complicated words, dull language, or confusing graphs, it’s like reading ancient hieroglyphics.

How can you ensure that all users, from experienced SEO experts to newcomers, can access your data? 

  1. keep it simple. Break complex concepts into bite-sized pieces that even your grandmother can understand. 
  2. Avoid drowning your report in acronyms and technical terms. Use a simple language and avoid drowning your report in acronyms and technical terms. Remember, you don’t want to impress anyone with vocabulary; you want to communicate important information. 
  3. choose the right format. These fancy line graphs may seem impressive, but are they really the best way to convey your data? Sometimes a simple bar graph or even a table is more effective.
  4. Also, if you want to connect images with helpful text, even though it might seem minor, it can really help people who have trouble seeing well.
  5. Consider the audience and Adapt your report to the level of knowledge and interest of your audience. 

By keeping things simple, choosing the right format and taking into account your audience, you can ensure that your SEO report can be accessed to everyone who needs it.

In SEO reporting, data is only half the battle and half of the answer too. Sure, it’s great to know that your website’s organic traffic increased by X% last month, but what does that mean for your business? That’s where actionable tasks and suggestions come into play.

First off, let’s talk about insights. These are the golden nuggets buried in your data – the trends, patterns, and correlations that can help you make informed decisions about your SEO strategy. 

Maybe you’ve noticed that your traffic spikes every time you publish a new blog post, or that certain keywords consistently perform better than others. These insights can help you identify what’s working (and what isn’t) so you can double down on your successes and course-correct where necessary.

But insights are only half the equation. Without actionable recommendations and suggestions, they’re about as useful as a screen door on a submarine.

That’s where you come in. As the SEO expert, it’s your job to take those insights and turn them into doable actions that your clients or stakeholders can take to improve their website’s performance.

Maybe it’s optimizing underperforming pages for better keyword targeting, or building more links, or investing more into content marketing. 

Whatever it is, make sure your recommendations are clear, specific, and backed up by data. After all, you want your clients to feel confident that they’re making the right moves to boost their SEO game.

So, next time you’re putting together an SEO report, don’t just stop at the data – make sure you’re providing actionable insights and recommendations that will help your clients take their website to the next level. Trust me, they’ll thank you for it.

Integrating multiple data sources into one report is no longer about linking together data from different tools. it’s all about putting everything together in one tidy package.

So, why bother integrating multiple data sources?

Well, for starters, it gives you a more complete picture of your website’s performance. Instead of relying on just one tool or platform, you can pull in data from Google Analytics, Search Console, SEMrush, Ahrefs, Moz – you name it. This allows you to cross-reference metrics and spot opportunities that you might have missed otherwise.

But here’s the thing: merging different data sources isn’t just about throwing a bunch of numbers into a report and being done with it.

It’s about combining that data to create valuable information that forms a coherent narrative. 

For example, you’ve observed a connection between social media interaction and website traffic, or a significant decrease in rankings following a major algorithm change. 

These insights can guide you in making more informed decisions about your future SEO plans.

Of course there will be more challenges doing this. Different tools might use different metrics, methodologies, sources making it tricky to compare apples to apples. That’s why it’s important to set clear rules for data and check it carefully from the start, so you know it’s accurate.

Simplicity and clarity are key in SEO reporting. In a place flooded with data, it’s easy to feel overwhelmed by numbers and charts. However, your SEO report shouldn’t be rocket science to read.

Simplicity is key. Strip away the fluff and focus on what really matters. Use straightforward language and avoid robotic words whenever possible. Remember that you’re trying to communicate important information in a way that everyone can understand.

But simplicity alone isn’t enough – clarity is just as important. Your report should tell a clear, coherent story from start to finish.

Each section should flow logically into the next, guiding your audience through the data with ease. Use headings, subheadings, images, graphs, tables, notes and bullet points to break up the text and make it easier to digest.

And don’t forget about visuals. A well-placed chart or graph can often convey information more effectively than a paragraph of text. Just make sure your visuals are clear and easy to interpret – the last thing you want is for your audience to scratch their heads in confusion.

Alright, let’s talk dollars and cents. In SEO reporting, one of the most impactful approaches is discussing the financial outcomes of your efforts. Ultimately, clients or stakeholders are primarily interested in one question: Is our investment in SEO generating profits?

So, how do you go about highlighting the financial impact of your SEO efforts?

  1.  Focus on the metrics that matter most to your audience. Sure, things like organic traffic and keyword rankings are important, but what your clients really care about is the bottom line. Show them how your SEO efforts are driving leads, conversions, and ultimately, revenue $.
  2. Show them real examples. Maybe you optimized a landing page that led to a 50% increase in sales, or your local SEO strategy helped a client double their revenue in just six months. These are the kinds of success stories that will make your clients sit up and take notice.
  3. Calculate the return on investment (ROI) for your SEO efforts by comparing the costs incurred (e.g., investment in SEO tools, agency fees, content creation) with the financial benefits generated (e.g., increased revenue, cost savings from reduced paid advertising).

Sure, measuring the financial impact of your SEO work can be challenging. However, the extra work pays off. When you can demonstrate to your clients the precise monetary benefits of your SEO efforts, they’ll become your biggest fans.

Keeping eyes on SEO progress over time is essential in SEO. establishing a strategy and leaving it won’t suffice. You must continuously assess your website’s performance and metrics, identify patterns, and adapt your tactics accordingly. So, how do you track SEO progress over time effectively?

  1. Establish clear goals and KPIs (Key Performance Indicators). Whether it’s increasing organic traffic, improving keyword rankings, or boosting conversion rates, make sure you have measurable objectives to work towards. These goals will serve as your North Star, guiding your SEO efforts and providing a benchmark for success.
  2. Choose the right tools for the job to make sure you have the necessary tools in place to track your progress. These tools will provide you with valuable insights into your website’s performance, allowing you to identify areas for improvement and track your progress over time.( I suggest using SEMrush)
  3. Document your progress. Keep a record of your SEO efforts, including any changes you’ve made to your website, content, or backlink profile. This will not only help you track your progress over time but also provide valuable insights for future optimization efforts.

Let’s go on a journey through the archives and memories – but instead of nostalgia, we’re delving into historical data to look for insights and trends. In SEO reporting, historical data is like a treasure filled with Bitcoin, ready to be discovered.

So, why bother reviewing historical data? 

  1. It can help you identify patterns and trends that you might have missed otherwise. Maybe you notice a seasonal spike in traffic every year around the holidays, or a steady decline in rankings for a particular keyword over time. These insights can help you make more informed decisions about your SEO strategy moving forward.
  2. Learning from past mistakes and successes. By reviewing historical data, you can identify what’s worked (and what hasn’t) in the past, allowing you to avoid making the same mistakes twice and double down on your successes.
  3. You can uncover hidden insights and trends buried within your historical data, you’ll be able to make smarter, more strategic decisions about your SEO efforts moving forward.

An effective SEO report should be visually appealing, well-organized, and easy to navigate. Clear formatting, distinct sections, and a user-friendly design are essential to ensure readability and comprehension.

It’s important to infuse the report with the brand’s identity, incorporating colors, logos, and fonts to reinforce brand recognition and create a cohesive visual experience for stakeholders.

To make the data accessible to all stakeholders, complex concepts should be simplified, and the appropriate format chosen. This ensures that everyone, regardless of their level of expertise, can understand and interpret the information.

The report should offer clear insights and actionable recommendations based on data analysis. By providing practical guidance, stakeholders can make informed decisions to improve their SEO performance and achieve their goals.

Bringing together data from various sources provides a comprehensive view of website performance. Integrating multiple data sources allows for better-informed decision-making and a deeper understanding of the factors influencing SEO success.

Emphasizing simplicity and clarity in language and visuals is crucial for easy comprehension. By avoiding technical jargon and complicated explanations, the report becomes more accessible and engaging for all stakeholders.

Demonstrating the financial impact of SEO efforts is essential for stakeholders to understand the tangible benefits of investing in SEO. By linking SEO metrics to business outcomes such as leads, conversions, and revenue, the report provides valuable insights into the ROI of SEO.

Continuous monitoring of website performance and analysis of trends over time enable stakeholders to track progress and identify areas for improvement. By setting clear goals and KPIs, stakeholders can measure the effectiveness of their SEO efforts and adjust their strategies accordingly.

Analyzing historical data helps identify patterns and trends, informing future SEO strategies. By learning from past successes and failures, stakeholders can make more informed decisions and optimize their SEO efforts for long-term success.

Get Your Free SEO Report Card in Minutes: A Step-by-Step Guide

Is your website consistently getting lost on the 8th pages of search engines? Meanwhile, your competitors thrive.

Do you want a quick and free way to receive a list of things to fix on your website that will surely help you achieve that sweet #1 ranking?

Well, I have some good news for you. I present to you the free SEO Report card. You don’t have to spend hours consulting gurus and SEO agencies.

With this cool and free feature, you’ll find the exact things to fix in your content, indexing, backlinks, UX design, and more.

If I’ve piqued your interest and you’re excited to try out this awesome SEO Report card, follow along with me as we cover:

Definition | Importance | Perfect Score | Semrush Report Card | Upcity Report Card

An SEO report card is a document or tool. People use it to rate a website’s real time performance in terms of SEO metrics and factors.

It includes a full analysis of different metrics related to SEO.

One of the metrics it could have is :

  • keyword rankings
  • organic search / organic traffic
  • Backlink profile and referring domains
  • on-page optimization
  • technical health

and overall visibility on search engine results pages (SERPs).

An SEO report card also provide recommendations and tips to improve the website’s SEO performance. It could help the site achieve better rankings and visibility in search engines.

This report card is the best advisor that gives you a clear picture of how your website is performing in the world of SEO. 

It tells you what’s working well and what needs improvement, like a coach analyzing your game.

Using an SEO Report card will make you ahead of your competitors and offer you:

  • Increase organic traffic
  • Outrank competitors by implementing effective strategies
  • Tracking progress over time
  • Identify golden opportunities for optimization
  • Using SEO report cards improve communication with team members and clients

An SEO report card conducts a comprehensive analysis of all important metrics, The metrics that affect your rankings.

  1. Technical SEO: Optimizing the code and architecture of your website.
  2. On-page SEO: Incorporating relevant keywords into your content, utilizing markups, and crafting compelling page titles and descriptions.
  3. Off-page SEO: Engaging in activities outside of your website that influence your site’s rankings.

It evaluates your website by assigning a score from 0 to 100. We will break down each SEO report card provider and provide guidance on the grades you should aim for.

With these report card tools you will grade your site health (technical SEO), content (on-page SEO), and your backlink profile (off-page SEO). 

You will get grades for each of these metrics in your report: 

  • Technical health
  • Website authority
  • Total backlinks
  • Organic keywords
  • SEO ideas/next steps

However, the grade we recommend for your website is above 40, which is not just satisfactory but also good for improving your ranking and ensuring easy crawling by Google.

You can easily create your free SEO report card with SEMrush. It offers a tool called ‘My Reports’ where you can select from over 200 widgets. with different metrics and insights about your website.

You have plenty of options on what you’d like on your free SEO report card.

There are also templates available for you to use, making it easier to choose from pre-made Report Cards.

You could also create an SEO report card from scratch by choosing the blank option in the Template Gallery.

Semrush recommends including these metrics on your report card: 

  • Site Audit: Overview (widget)
  • Backlinks: Totals (widget)
  • SEO Ideas from On Page SEO Checker (screenshot from UI)
  • Organic Keywords from Organic Research (screenshot from UI)

By tracking these metrics you’ll get a decent idea and vision of where your online visibility as a whole. Use the drag-and-drop feature to pull metrics from Site Audit: Overview and Backlinks: Totals. 

If you want to save this report as a template and make more report cards, for clients or your monthly SEO Reports.

Sign up for a free trial of Pro or Guru. You’ll be able to get more limits and make more precise report cards for whatever website you’re working on. 

You now have a great picture and a to-do list for your website to work on

The UpCity SEO Report Card stands out as a top choice in the market for several reasons. Firstly, it’s available for free, making it accessible to a wide range of users.

Additionally, it provides an easy to read an follow overview of your website, offering valuable metrics and actionable steps to improve your rankings.

To start the process of making the UpCity Report Card, begin by visiting their website.

Please enter your information as shown in the empty boxes (Name, Email, Website, etc.)

Along with the focus keyword you’re aiming to rank for and the top competitor in that keyword.

This will streamline the process. It will also assist in devising strategies to surpass your competitor in rankings.

After clicking “Create my report” please allow the website a few minutes to gather all the necessary data and compile the steps to follow. You will then receive a dashboard similar to the example provided:

When done, you’ll see 6 widgets, each representing a distinct metric along with guidance on how to enhance it, these metrics are:

  • Overall SEO Health Score: Your overall score, ranging from 0 to 100, reflects the outcome of your site’s tests.
  • Overall Grading Criteria: A summary of both failed and successful tests conducted.
  • Keyword Rank Analysis: This is a quick comparison of how your website ranks on search engines versus your competitor.
  • Overall Link Building Analysis: The number of websites that link to your website has a significant impact on SERPs.
  • Homepage Optimization: Tips for optimizing your homepage for search engines & for users.
  • Domain & Site Visibility: Every website is assigned a level of authority that increases over time — think of this as how much search engines “trust” your site.

In conclusion, both SEMrush’s and UpCity’s SEO report cards provide valuable information into the performance of your website in search engines.

By analyzing the most important metrics such as keyword rankings, backlinks, and site health, these tools offer actionable recommendations to improve your SEO strategy.

Leveraging these tools can help you enhance your online visibility, attract more organic traffic, and ultimately achieve your business goals and make Sh*t loads of money.

7 Free SEO Report Templates Ready for Use (2024)

Making your website show up on Google can sometimes feel tricky. It can be frustrating when it seems like all your SEO efforts for your website don’t really help.

Businesses in 2024 spend a lot to be the best on Google, and if you’re part of that, you might need to create a report about it.

But guess what? We’ve got your back with some easy to use templates.

Imagine having to make those boring SEO reports again. They take forever. And if you were creating these reports for your clients, there’s a chance your clients might not care too much about them.

Here’s the usual painful process

  1. Open a bunch of different tabs and tools.
  2. Copy and paste data for hours.
  3. Send a report to your client (they probably won’t read it).
  4. Spend another hour explaining everything on a call.
  5. Repeat forever.

It’s a messy job, but it doesn’t have to be!

We’re here to help by giving you not 1, not 3, but 7 awesome SEO report templates.

These will make your clients happy and impressed. The best part? Setting them up takes just 15 minutes – really simple! Forget the old, boring way, and make your reports special without any extra hassle.

Quick Answer

An SEO Report is like a thorough checkup for your website. It gives you a detailed breakdown of all the important numbers to understand where your website stands and how well it’s doing. It’s basically a health report for your website!

An SEO report is like a report card for your website. It displays essential metrics and relevant data. It aids in comprehending the SEO performance of any website.

It helps you see if your SEO strategy is working well or if there are things that need fixing.

This report is your go-to if you want to tell your boss how SEO is helping the business. Or, if you want to show your client that the work you’re doing on their website is making a difference.

It’s not just about numbers; it tells a story of how your efforts are paying off and making a real impact.

Like any business, regularly checking how things are going helps it show up in search results. It also helps spot the areas that need improvement. Your website is no different.

If you aim to surpass your competitors and turn your dreams into reality, you can’t skip the step of having an SEO Report.

And here’s a crucial point. Running a successful blogging business isn’t just about putting up new SEO-friendly blog posts.

You can’t just cross your fingers. It’s a marathon, not a sprint. You need to keep a close eye on every detail, measuring and tracking all seo kpis for the long haul.

An SEO Report comprises a collection of key metrics. It gives insights into various aspects of search visibility. It also covers average position and organic search traffic. It also covers landing pages.

These metrics provide valuable data for optimizing strategies and ensuring the effectiveness of SEO efforts.

Here are the 10 Most Important Metrics to Track:

  • Organic Traffic: The number of visitors who find your website through unpaid search results. Tracking organic traffic helps gauge the effectiveness of your SEO efforts.
  • Keyword Rankings: The position your website holds in search engine results for specific keywords. Monitoring keyword rankings is crucial for assessing SEO performance and adjusting strategies.
  • Referring Domains: The number of unique websites linking to yours. Tracking referring domains helps measure the strength and diversity of link building tactics, influencing search engine rankings.
  • Indexed Pages: The total number of pages from your website that search engines have included in their index. Monitoring indexed pages ensures search engines recognize and display your content.
  • Website Health Score: A composite metric assessing various factors like site speed, mobile-friendliness, and security. It provides an overall snapshot of your website’s health and user experience.
  • Click-Through Rate (CTR): The percentage of users who click on a link compared to the total number of users who view it. Monitoring CTR is essential for evaluating the effectiveness of your content and marketing campaigns.
  • Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with website usability or content relevance.
  • Website Authority: A measure of your website’s credibility and influence in your industry or niche. High website authority enhances search engine rankings and fosters trust among users.
  • Page Speed: The time it takes for a web page to load completely. Faster page speeds improve user experience, reduce bounce rates, and contribute positively to search engine rankings.
  • Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. Monitoring conversion rates provides insights into the effectiveness of your website in turning visitors into customers or subscribers.

You can find our detailed SEO Reporting metrics worth tracking here.

Check out our detailed article about The best SEO Reporting Tools in 2024

SEO reporting tools are really important for figuring out and improving how well your website is doing.

They collect and look at data to give you helpful insights into different parts of your SEO plan.

Our Best Pick for the SEO Reporting tool to use is SEMrush

[editorial-rating id=”2913″]

SEMrush stands as my favorite SEO Reporting Tool of All SEO tools.

With 55+ Features, it makes reporting, exploring and visualizing your website’s data easier.

You can easily track keyword keyword rankings, rank tracking, website monetization, competitor SEO analysis, content optimization, social media management, backlink analysis and more.

SEMrush offers these pricing plans (Pay Annually and Save up to 17%)

  • Pro: 129$ per month
  • Guru: 249$ per month
  • Business: 499$ per month

Try SEMrush 7 days Free Trial here.

We’ve got you the Best 7 Free SEO Report Templates that are ready for you to use right away.

You can effortlessly create monthly SEO reports using these templates.

Each report include all the important metrics and kpis about how your website is doing overall in searches.

So, if you want to create SEO reports that are clear and packed with information, you’re in the right place.

Let’s check out what these templates include and how they can make your SEO reporting a breeze!

The Ahrefs team offers one of the finest SEO report templates. It’s no wonder, since they’re the brains behind a leading SEO tool in the market.

This Google Slides template is a comprehensive guide. It covers everything essential for your report. It’s especially effective when you export data directly from Ahrefs.

Click here to make a copy of the SEO report template.

This template is available for Google Docs, Word, or as a PDF. It allows you to input data from Google Analytics, a tool you likely already have access to with your domain.

Moreover, it guides you on obtaining and explaining this data to various stakeholders.

Click here to make a copy of the SEO report template.

If you enjoy using spreadsheets to check how well your website is doing on search engines, this template is perfect for you.

Just put in the info from Google Search Console right into this handy template. It breaks down important details like how many people visit, how often your pages show up in searches, and how many clicks they get.

The details are sorted by each page on your site. Easy peasy!

Click here to make a copy of the SEO report template.

Local SEO report template

If you have a shop or offer services in your neighborhood, it’s crucial to know how well your website is ranking in local searches. 

Imagine you have a small store and want nearby people to easily find you online. This SEO report template is designed specifically for you! It helps you assess your website’s performance in your local area, so more people can find your shop or services. It’s like a treasure map for your business!

Click here to make a copy of the SEO report template.

Data-Driven SEO Report Template

This monthly SEO report template is made to include the metrics and insights that businesses want in an SEO report.

The SEO Report Template, known as In-House GHS, delves deeper into enhancements made internally. It gauges metrics directly influencing revenue.

Access this SEO report template instantly.

Follow these simple steps to replicate the template for clients and business purposes.

Select File > Make a copy.

Provide the template with a name of your preference. Select the desired location for saving (on your Drive, etc.) Then press OK.

You will now have a fully-editable duplicate of the file on your Google Drive.

Click here to make a copy of the SEO report template.

Visual SEO Report Template

The visual SEO report template is created with Databox. It is a Business Analytics Platform and KPI Dashboards tool. It offers a streamlined approach.

Use this SEO report template easily with these four steps:

1. Register for a free Databox account.

2. Install our databoard from the marketplace.

3. Connect your external data sources.

4. Witness the live population of data.

This template is for SEO professionals. It’s for those who consistently measure the same metrics monthly. It provides an automated solution for report generation.

Once your data sources are linked, metrics are dynamically updated. This saves significant time for you and your team. Reports are generated based on your specified requirements.

Click here to make a copy of the SEO report template.

SEO content audit template

If you have to report on your website’s SEO performance, it’s important to give clients or stakeholders clear next steps.

This template helps you go beyond just reporting and instead guide them through a thorough content audit. This audit is a useful tool to get the most out of their SEO efforts.

By using this template, you can help them take a more strategic and informed approach. This improves the effectiveness of their SEO strategies.

Click here to make a copy of the SEO report template.

Optimizing your website for Google in 2024 is a significant investment for businesses.

Crafting SEO reports doesn’t have to be tedious. In this article we provided 7 easy-to-use templates to simplify the process and impress your clients or just yourself 🙂

SEO reports are like check-ups for your website. We highlight key metrics to track. We emphasize their importance in assessing SEO performance. We recommend SEMrush as a top SEO reporting tool because it’s user-friendly.

This article presents seven free SEO report templates. Each one caters to specific needs. They streamline reporting, making it visually appealing and insightful. You can choose from Ahrefs’ comprehensive guide or Backlinko’s versatile template.

These templates not only make that process easier but also make your reports stand out. They tell a compelling story of your SEO efforts. Embrace these templates. Spend only 15 minutes setting them up. Transform your reporting process effortlessly. Elevate your website’s visibility on Google with efficient and impactful SEO reporting.

How to Create White-Label SEO Reports and Automate Them

In the world of marketing, where things get interesting with every click and pixel. Imagine a place where businesses not only want to be noticed but also want to be remembered.

Well, that’s the cool world of white-label SEO reports – the unsung heroes of marketing.

They’re like magic tools that turn data into a branding masterpiece. And trust me, they’re the secret recipe for building a super strong bond with clients, even stronger than your morning coffee.

So, buckle up for a ride as we delve into the essence of white-label SEO reporting.

Let’s uncover why they hold significance for your brand. After all, they’re the storytellers in the grand narrative of marketing success!

A professional SEO tool generates white-label SEO reports. They are also known as branded SEO reports. They carry your business logo and branding.

In simpler terms, these reports are a complete reflection of your company. No traces remain of the tool used to create them.

White Label SEO Report

Using SEO reporting software saves you a significant amount of time. You would otherwise spend gathering data from the ground up. It also organizes data into clear tables and charts. Plus, it ensures that the data looks visually appealing.

It’s like having a superhero. The superhero swoops in to rescue you from the tedious data-gathering process.

Making the transition to white-label SEO reports isn’t just a smart move. It’s a Revolutionary journey for marketing agencies.

It has many advantages. This can change how you work with clients and how efficient you are. Let’s delve into the treasure trove of benefits that await:

Talking about the word of digital marketing, white-label SEO reports add a touch of familiarity to client reports. This helps in creating an atmosphere of trust and openness. 

After completing a project, clients keep coming back because this consistent branding acts like glue. It’s like a secret code that builds long-lasting loyalty.

Integrating your agency’s branding into reports isn’t just about making things look good. It goes deeper.

It crafts a professional identity that not only separates your agency from the crowd. It also adds a layer of credibility that resonates loud and clear.

It’s like putting on a superhero cape in the marketing world. People can quickly recognize it, and it looks really important and powerful.

White-label SEO reports are like having a helpful robot for your team.

They do all the hard work of putting together reports automatically. Your team doesn’t have to spend forever typing in numbers and details.

This means your team can now use their time for more important things. They can come up with smart ideas and ensure everything runs smoothly.

It’s like having a personal assistant that takes care of the boring stuff. This gives your team the freedom to focus on the exciting and essential parts of their job.

Detailed SEO reports make information easy to understand. You don’t need confusing explanations.

This way, clients always know what’s happening. It keeps things clear and friendly between you and them.

It’s like having a straightforward chat. It helps everyone stay on the same page and makes working together smooth and enjoyable.

Think of white-label SEO reports as a showcase, like an art gallery for your agency’s skills.

Instead of doing the boring work of putting data together by hand, these reports let you do something more exciting.

You can share the newest and best insights. This shows everyone that your agency knows a lot about the industry.

It’s like being the main star in a show. Your expertise is the highlight. Everyone sees the great results you bring.

White-label SEO report builders make it easy when you’re bringing new clients on board. They personalize dashboards and templates with your brand, making them ready to go.

This doesn’t just make things run smoother. It also sets up your agency to grow without losing the quality of service.

It’s like having a set of tools. They make things easy right now. They also help your agency get bigger and better in the future.

Automated SEO reports streamline the reporting process by effortlessly delivering scheduled updates.

Simply configure the desired metrics for inclusion. Specify the recipient and choose the frequency of report dispatch.

The SEO reporting software will turn your data into a well organized SEO dashboard report. It will do so seamlessly.

This eliminates the need for repeated scheduling efforts. It ensures precision in report distribution. There’s no risk of confusion about recipients or timing.

Automated SEO reports save time and effort. They hurry the preparation process.

Personally, I find joy in assigning monotonous tasks to professional tools. I recognize the value of my working hours. I prefer allocating time to activities that promise greater returns. I avoid engaging in laborious manual reporting.

As your business expands, so does the array of tasks at hand. Automated SEO reporting isn’t a magical fix. Instead, it’s a solution that saves a lot of valuable time. When clients need insightful information, there’s no need for manual effort. 

Automated White Label SEO reports

Once we finish the SEO dashboard report, we do not need to manually distribute it. The SEO reporting software handles everything. Automated SEO reporting also provides insights into your business. You can easily share this information with your team.

When all team members assess a company’s performance, the results improve. It creates a sense of connection to the main goals. Automated SEO reporting can help ease this collaborative approach.

If you need a simple software for starting white-label SEO reporting, use AgencyAnalytics.

It has an easy report builder that lets you create customized reports quickly.

The drag-and-drop editor makes it easy for agencies to add widgets, annotations, goals, and logos. You can also set up tracking tasks and alerts to keep your data up to date.

You don’t have to spend a lot of time collecting information for SEO reports. The automated reporting system does it for you.

It collects data from important sources and makes the process faster. This saves you time. The detailed and correct reports.

This helps your agency give clients useful information quickly.

Let’s get into how to create a white label SEO Report in under 30 minutes.

Begin by creating your Agency Analytics account. You can get a 14-day free trial.

To make an SEO dashboard in Agency Analytics, create a new campaign for each client website you want to monitor.

Generally, each client will have their dedicated campaign, but in some cases, clients with multiple locations or distinct branded websites may necessitate multiple campaigns.

Proceed by integrating your data sources from a list of 80+ integrations.

Begin with the integration of Google Analytics (UA or GA-4, depending on your client’s preference) and Google Search Console.

You can choose additional essential SEO integrations to maximize the utility of the SEO dashboard template.

Afterward, link The Agency Analytics SEO tools. These include the Backlink Manager, Site Auditor, and Keyword Rankings tool.

Your agency can improve its marketing strategies by using a methodical process. Integrate data into the process.

This process gives you access to valuable insights. It also helps with reporting and improves decision-making.

Now that the website has been added, it’s time to start your inaugural website audit. Navigate to your chosen SEO audit tool and start the audit process.

The tool systematically crawls and scrutinizes the website for various SEO factors. These include meta tags, keyword usage, and link profiles.

Once the audit concludes, incorporate the findings into your comprehensive SEO report. This report offers valuable insights into the website’s SEO performance. It spotlights strengths and identifies areas for enhancement.

Essentially, it establishes the baseline. It helps your agency determine how much work is needed to make the client’s website fit into today’s digital environment.

It is crucial to grasp these insights. They are an integral component of your digital marketing strategy. Leverage them to shape your SEO endeavors.

Another pivotal aspect to comprehend is the client’s existing keyword rankings. A preliminary keyword rank tracker report is the ideal method for achieving this. It informs your digital marketing agency about the current standings in the rankings. This is particularly for priority keywords. It enables you to track progress over time.

Now that you’ve combined your client’s information, the next thing to do is make a special SEO dashboard.

Using the SEO dashboard template makes this really simple!

Before you show the dashboard to your clients, make it fit your agency’s style. This means adding your logo, matching the colors to your brand, and putting the dashboard on your own website.

Doing this makes the dashboard look professional and put together. It helps your clients see your agency as trustworthy and skilled in the industry.

Now that the dashboard is all set up and customized, it’s time to create your SEO reports. With Agency Analytics, you can easily personalize the pre-made SEO report template by adding notes, summaries, charts, images, and more.

The best SEO reports, are the ones made by top digital marketing agencies, stand out because they gather data from different places. This is important to get a complete picture of how well a client is doing online.

Source : Agency Analytics

The more places a report gets information from, the better it is.

This is where the cool features of platforms like AgencyAnalytics come in handy. A good SEO report not only looks at the website but also brings in data from other places like Google Search Console and Google Analytics.

This gives a bigger picture of how well your client is doing online. The result is a detailed, full, and professional report that shows off the value and impact of the work your digital marketing agency is doing.

When choosing a white-label reporting tool for your marketing agency.

Ensure that it has features that meet the needs of your agency.

Look for things like being able to put your own branding on it. Get reports automatically. Have interactive dashboards. Gain insights about content gaps. Keep track of how well you’re doing on search engines.

  • Simplicity:
  • Avoid overcomplicating the process; if setting up an automated SEO report is more complex than doing it manually, consider cost-effective alternatives like Google Data Studio.
  • Real-Time Data:
  • Prioritize tools that provide real-time gathering and analysis of web analytics for a comprehensive and up-to-date understanding of performance.
  • Customization:
  • Seek a tool that allows customization of metrics and reporting frequency to cater to varying client preferences and create tailored reports for different timeframes.
  • Keywords Segmentation:
  • Opt for a tool that enables the segmentation of tracked keywords, facilitating clear and engaging reports, especially when dealing with a large volume of keywords for diverse clients.
  • Technical SEO:
  • Consider the convenience of having in-depth technical SEO data integrated into the reporting tool, streamlining the process and eliminating the need for separate tools.
  • Progress Reporting:
  • Look for a white-label SEO report solution that offers a comprehensive overview of progress, including position changes, distribution of positions, traffic per keyword, and volume during the reporting period.
  • Flexibility:
  • Understand that the perfect SEO reporting tool varies for each user; consider tools like Wincher that provide flexibility, allowing users to create branded SEO reports based on their specific needs, whether monitoring a single website or managing multiple clients.

In conclusion, white-label SEO reports are unsung heroes in marketing. They emerge in the dynamic world of marketing.

Think of logos as super important for building trust and looking professional. They also help make work easier and improve how we talk with clients.

When you use automated SEO reports, it not only saves time but also makes your business more powerful. This can lead to your business growing and being successful.

As you learn about digital marketing, remember that these reports are like secret helpers. They make your success story even better.

Why SEO Reporting Matters in 2024: Your Shortcut to Success!

Hey there, website wizards! Wanna make your site the Beyoncé of the internet?

Well SEO reporting is your magic solution here. Get ready for to know how SEO reporting can give your website a glow-up that’ll leave your competitors in the dust!

But, Turns out, 74% of marketers can’t measure or report how their efforts impact their business. Only 22% have a data-driven strategy.

SEO Reporting uncover precious information to help you boost your website’s performance.

Join me as we delve into the perks of SEO reporting and its incredible impact on improving your online presence. Let’s navigate the road to online success together!

When it comes to tracking your website’s performance, there are plenty of choices to choose from , one of them is Organic traffic, Keyword rankings, Referring Domains

By keeping tabs on these metrics, you gain a solid and clear understanding of your business performance. Identify the strong suits of your website and pinpoint areas that might need improvement. It’s all about getting a comprehensive view of your online success.

Tracking these metrics isn’t just a numbers game – it’s your business’s compass. It reveals the real story behind your online presence.

You can learn more about the 10 Most Important SEO Reporting Metrics & How to Track Them.

We’re all aware that when we write articles, we’re targeting a particular group of people. So, it’s essential to understand who our audience is.

Figure out who they are and what they like.

You need to determine the type of device your users are using and identify the countries that generate the most traffic for you.

According to a study from StatCounter in December 2023, the worldwide market share breakdown is as follows:

  • Mobile: 57.87%
  • Desktop: 40.2%
  • Tablet: 1.94%

That way, you can make content and optimized your website based on your audience not your preference, and pick keywords that they’ll love.

See how they interact with your website, It tells you what they really dig and what makes them take action.

Understand what they need, and boom, you can create content that matters, making you look like the expert. This info helps you decide what to write, what keywords to use, and where to focus your online marketing efforts.

Efficient decision-making is a main pillar of successful business operations. Understanding your audience and keeping a close eye on your website’s performance plays a pivotal role in taking these decisions.

Using the right metrics and data, you get valuable insights about the effectiveness of your strategies and pinpoint areas that demand attention.

importance of seo reporting

Understanding how people behave on your website is like turning on a light bulb. It helps you see the impact of your marketing efforts.

When you get this info, you can use your resources smarter for better efficiency. Also, keeping an eye on trends and patterns over time is like having a guide. It shows you where your business is strong and where it needs some help.

This way, you can make decisions that are more informed and, you guessed it, smarter for your business.

An SEO Report is like a report card for your website. It helps you see if your SEO strategy is working well or if there are things that need fixing.

If you want to tell your boss how SEO is helping the business, or if you want to show your client that the work you’re doing on their website is making a difference, this report is your go-to.

It’s not just about numbers; it tells a story of how your efforts are paying off and making a real impact.

Identifying trends and patterns in SEO performance holds significant importance.

Evaluating metrics such as website traffic, keyword rankings, and click-through rates provides give you a bigger and wider image about what you have to improve in your website.

Keeping a close eye on competitor performance helps you understand the market dynamics and maintaining a competitive edge.

Through the examination of the consumer behavior and search trends, companies can make informed decisions that help them to adapt their SEO strategies for the best possible results

Boosting how easily people find you online means taking a good look at how you use SEO on your website.

You can check out what’s already working well in your SEO strategy, like the keywords that get you noticed and the links that lead to it. Using these strong points can help you do even better.

But don’t forget to spot what’s not working too, like parts of your website that could do better, or content that’s not hitting the mark. Once you know the weak spots, you can fix them up and aim for improvement.

Using SEO reports is like having a cheat sheet with all the important info. It helps you make smart moves to get better results.

Businesses can use SEO reporting to monitor competitor performance, gaining insights into strengths and weaknesses in SEO tactics. This includes keyword usage, backlink building, and content quality.

With this information, businesses can enhance their SEO strategies. For instance, they can target keywords that their competitors are ranking well for and learn from their competitors’ mistakes, such as avoiding low-quality backlinks.

Measuring the return on investment (ROI) of SEO is the key to success. You shouldn’t invest all your money and time only to end up losing both.

This involves looking at organic traffic growth, improved keyword rankings, and increased conversion rates. Monitoring these metrics over time allows businesses to showcase how SEO impacts their overall performance and finances.

SEO Reporting Tools like SEMrush, SE Ranking and Ahrefs aid in SEO reporting, making it easier to track and measure ROI. These tools allow businesses to see how their SEO strategies affect website traffic, keyword visibility, and lead generation, helping them make informed decisions and prove the value of SEO investments.

When you start bringing some changes to your website and tweaking it for better SEO, regularly check your SEO reports before and after changes to measure impact.

If you’ve enhanced internal linking, garnered quality external links, and optimized your content effectively, expect results in about one to three months.

Regularly reviewing monthly SEO reports will unveil progress toward your goal, showing you the key ingredients to rank on Google and make more money!

Remember, consistency is key in maintaining and improving your website’s performance over time. Stay committed to refining your strategies based on the insights gained from ongoing SEO assessments to ensure long-term success.

How do I present SEO reports to others ?

We have a comprehensive, step-by-step article on creating SEO reports for others/clients. In this guide, I demonstrate the process of creating an SEO report using the free SEMrush tool my Reports showcasing the reports I’ve generated.

When you’re done creating reports for your client.

In the My Reports tool, all paid SEMrush users can share reports with clients teammates, stakeholders, and partners, even those who haven’t created a SEMrush account yet (clients)

Note that in order to gain access to a report shared with you, you would still need to create an account.

In the brief video below, you’ll see how to effortlessly send your reports with just a few clicks by following the demonstrated steps.

seo reporting for clients tutorial semrush

You also have the option to share reports for viewing or editing, depending on what you prefer.

And voilà! You’re done, having created your SEO report for your clients for free and within minutes.


In conclusion, mastering SEO reporting is your key to unleashing the full potential of your website. As of 2024, understanding the intricacies of SEO reporting is paramount for online success. By tracking metrics like organic traffic, keyword rankings, and referring domains, you gain a comprehensive view of your website’s performance. This insight allows you to understand your audience better, make smarter business decisions, and optimize your strategies for efficiency.

SEO reports act as a report card for your website, telling the story of how your efforts are making a real impact. Regular reports help spot trends and patterns over time, identify strengths and weaknesses, and monitor competitor performance. Utilizing tools like SEMrush, SE Ranking, and Ahrefs aids in measuring the return on investment (ROI) of SEO efforts, showcasing their impact on website traffic, keyword visibility, and lead generation.

As you embark on the journey of improving your website’s SEO, remember that results typically manifest within one to three months, particularly if you’ve enhanced internal linking, secured quality external links, and optimized your content effectively. Consistency is the key to maintaining and improving your website’s performance over time.

For those eager to share their SEO success, our step-by-step guide on creating SEO reports for clients using the free SEMrush tool offers a hassle-free solution. By following the demonstrated process in the My Reports tool, you can effortlessly share comprehensive reports, proving the value of your SEO strategies to clients, teammates, stakeholders, and partners.

In the ever-evolving landscape of online presence, SEO reporting stands as the indispensable tool that not only guides your present actions but also shapes the future success of your website. So, dive into the world of SEO reporting, equip yourself with the insights, and watch your website rise to the top, leaving competitors in the digital dust. Cheers to your shortcut to success in the dynamic realm of the internet!

FAQ (Frequently Asked Questions)

SEO reporting tracks your website’s SEO performance, identifying effective marketing efforts and suggesting opportunities for growth.

SEO stands for “search engine optimization.” It is the process of enhancing your website to increase visibility in search engines, making it crucial for promoting products and services.

A: Analyzing an SEO report involves reviewing performance metrics like sessions, new page sessions, pages per session, and bounce rate to understand user engagement.

A monthly SEO report should provide an overview of a website’s health, including errors and technical problems affecting visibility, such as site speed, meta tags, sitemaps, and robots.txt.

The perfect SEO report includes data from SEO tools, comments for context, alignment with goals, and clear benchmarks.

SEO analysis evaluates backlink profiles, understanding website authority, and identifying technical issues affecting search rankings, like missing metadata and 404-page errors.

Reporting is the means to collect, process, and present information within a company, simplifying complex data for specific target groups and stakeholders.


How to Create SEO Reports Clients Will Adore in 2024

Whether you’ve spent hours growing a client’s website and want to showcase the effort you’ve put in, or if you’re just starting to create SEO reports for clients, you’ve stumbled upon the perfect guide.

reCreating the perfect SEO report for clients can confuse beginners due to the differing opinions among SEOs.

There are many opinions on the best metrics, layout, and design.

However, fear not! I’ve discovered the best solution for crafting SEO reports for clients, and the best part is—it’s completely free!

Let’s get into it!

In this Article

Definition | Importance | Frequency | Metrics | Tools | Tips | How to make an SEO Report


  • Clients like clear, honest reports. Share what’s working and any challenges.
  • Customize reports to what matters most to each client’s goals.
  • Explain SEO basics so clients understand the value of your work.
  • Regular updates keep clients in the loop and engaged.
White Label Local SEO Report Template - Try It Free - AgencyAnalytics
Source – AgencyAnalytics

An SEO report is a summary of SEO metrics that show how a website is performing. 

It covers different metrics like organic traffic, backlinks and referring domains, bounce rate, conversions, and site speed…

Understanding how an SEO Report is important because it shows you how to improve your website’s overall health and scale your organic traffic and conversions.

coAn SEO report should offer a brief explanation of the activities happening on a website. This means that it should not overwhelm the reader with too much data, use too much technical jargon, or set unrealistic expectations.

Think of an SEO Report as your guide to make sure that your site is performing well in search engines and achieving your goals.

It breaks down all the small details of your site’s performance, presented in the form of metrics that even a tech newbie can understand.

With this report in hand, you can track the growth and spikes of your website, and determine whether your SEO efforts were effective or only shots in the dark.

How often should you send SEO reports?

My recommendation is to send SEO Reports Monthly, as the months pass, you can expect more significant changes to become noticeable.

Not only will this keep your client up to date, but it will also give them a clear and emphasis picture of how well their business is doing.

According to a previous report from Agency Analytics, 58% of surveyed agencies send out monthly reports to ensure that clients stay informed.

So, don’t miss out on updating your customer about how well their website is performing.

What SEO metrics to report?

A perfect SEO report is only truly great when built upon one of the cornerstones of SEO reporting: metrics. Tracking irrelevant and useless metrics won’t accurately show the real work you’ve done, so it’s important to choose the best ones.

After reviewing multiple metrics, I’ve identified the top 10 SEO metrics that will support the strength of your SEO report.

By reporting these metrics regularly, you will get a better picture of your SEO performance and be able to make decisions that improve your website’s visibility.

When choosing the SEO Reporting tool for your reports, you have to consider these 4 features that, in my opinion, are the only things that matter:

  1. Pricing: what features you’ll get for the price you’ll pay.
  2. Metrics: Tools tend to be different in the metrics they can track, but from my experience, I’ve found that 90% of these tools track similar metrics.
  3. Accuracy of data: How often the tool is updated with fresh data, and the size of data they have.
  4. Visualization: What is the flexibility that you can visualize the data, and what graph types you can use?

All of these aspects matter when choosing your tool. Have you read my listicle about the Best SEO Reporting tools for 2024?

Making a custom SEO report is important because each website is unique. You should design it based on the specific needs and goals of the client or owner.

But creating a good report can be tricky because of all the data to consider. Keep it simple and organized. Use visuals like chart and tables to help people understand the info easily. Start with the main points, and add more details as you go.

  • Start with clear, measurable goals.
  • Focus on metrics that matter to the client/owner.
  • Use data visualization to make complex information easy to understand.
  • Provide actionable tasks and recommendations based on data analysis.
  • Include comparisons to previous periods for benchmarking.
  • Highlight areas of improvement and successes.
  • Customize the report to the audience’s level of understanding SEO.
  • Keep the report concise and to the point.
  • Use plain language to avoid confusion.
  • Follow up with stakeholders to ensure comprehension and implementation.

SEMrush’s My Reports makes it easy to build free PDF reports from scratch. You’ll be able to communicate the results of a website audit, present a competitive analysis, or show progress after a marketing campaign.

ahIt is packed with dozens of integrations from SEMrush tools, Google Analytics, Google Search Console, Google Business Profile, Google Ads, and any screenshots and images of your own to make the perfect reports for your client.

Let’s take a closer look. 

seo reporting for clients semrush my reports

(1) When making a new report you can choose to start from scratch.

car(2) you can use SEMrush’s ready-to-use SEO Reporting Templates, Which you can access with a free account.

Each template includes a set of specific reports based on some of SEMrush’s most popular tools.

We recommend you to open the Start from scratch tab to choose among 200 widgets to build your own free & personalized SEO Report for your client.

You’re going to see something similar to this:

seo reporting for clients semrush reports

Feel free to drag and drop from the 200 different widgets, customizing the look and layout of your report based on the metrics we discussed earlier and the design that you feel comfortable with.

if you want to work with a template, you can choose a template select the one you wish to work with from the menu.

Then, enter the domain and database that you are reporting on.

After you enter that info, SEMrush will populate the template with data from your domain and database.

Then you can continue to customize your report in the Report Builder as if you were making it from scratch.

When you’re done creating reports for your client.

In the My Reports tool, all paid SEMrush users can share reports with clients teammates, stakeholders, and partners, even those who haven’t created a SEMrush account yet (clients)

Note that in order to gain access to a report shared with you, you would still need to create an account.

In the brief video below, you’ll see how to effortlessly send your reports with just a few clicks by following the demonstrated steps.

seo reporting for clients tutorial semrush

You also have the option to share reports for viewing or editing, depending on what you prefer.

And voilà! You’re done, having created your SEO report for your clients for free and within minutes.

In conclusion, regular and transparent SEO reporting is not just a measure of client satisfaction; it’s the foundation to demonstrate that your SEO efforts are paying off.

Also, keep in mind that you can use these reports to attract new clients, so don’t throw them away 😉

10 Most Important SEO Reporting Metrics & How to Track Them

SEO Reporting metrics are like signals that show if your SEO is doing well. Some are really important, some are helpful, and some are just for show and won’t help you decide what to do next.

In this Article, We’ll go through the 10 SEO metrics that are worth tracking.

Ultimately, you will know which aspects truly mirror the impact of your SEO

Organic traffic shows you all unpaid clicks originating from search engines.

Why it’s important:

If more people are visiting your website from search engines, it could mean your SEO is working well.

But, just having more visitors doesn’t mean you’ll make more sales unless you find ways to make money from your website traffic, like showing ads.

How to Track :

For the most accurate view of your organic traffic over time, consult the Performance tab in Google Search Console.

It gives you a full visual insight with graph representing :

  • Total Clicks (The Actual Traffic)
  • Total Impressions (how many times a user saw a link to your site in search results)
  • Average CTR (the percentage of impressions that resulted in a click)
  • Average Position (average position of your site in search results)

You can also get a rough estimation of your website’s traffic using SEMrush’s traffic Analytics, and you can compare your website’s traffic to your competitors too!

Further Reading

Keyword rankings refer to a website’s organic position in search engine results for specific keywords.

In other words, it tells you where your website appears on the search results page (SERP) for the keywords you’re targeting.

Why it’s important:

Not all keywords are created equal. Some are more relevant and valuable to your business than others. By understanding your keyword rankings, you can:

How to Track :

There are several ways to track your keyword rankings, but for the most accurate and detailed results, consider using SEMrush’s Position Tracker. Here’s how to use it:

To start, go to Position Tracking, enter your URL, and click “Set up tracking

seo reporting metrics

Then, select your preferred search engine, device, and location where you want to track the keyword.

seo reporting metrics

Then, enter the keywords you want to track or import them as a csv or excel format.

seo reporting metrics

Click on Start Tracking, and See where your keywords are ranking.

seo reporting metrics

Referring domains are websites that link back to yours. These backlinks act as votes of confidence in your website and play a crucial role in SEO.

Why it’s important:

Backlinks are one of the most important ranking factors for Google.

Based on a statistic, 53% of SEO experts believe that backlinking will one day be just as important as search.

it show that there’s a strong positive correlation between the number of referring domains and organic traffic. In simpler terms, the more referring domains you have, the more organic traffic you’re likely to attract.

How to Track :

Semrush is a powerful SEO tool that offers comprehensive insights into your website’s backlinks, including referring domains. Here’s how to track your referring domains using Semrush:

Start by opening Backlink Analytics, and enter your website URL in the search bar.

Go to the Referring Domains report.

Analyze the referring domains graph. The graph will show the number of referring domains over time, allowing you to visualize the trend.

Click on the “New” and “Lost” tabs to identify newly acquired and lost referring domains respectively.

Explore the table of referring domains. This table provides details like the referring domain URL, authority score, backlinks count, and anchor text.

Further Reading

Indexed pages are the URLs on your website that search engines have discovered and added to their vast database. These pages are eligible to appear in search results and drive organic traffic to your website.

Why it’s important:

For your website to be found in search engine results pages (SERPs) and generate organic traffic, your pages have to be indexed. Tracking them will help you :

  • Track your website’s growth: Generally, you want to see a steady increase in indexed pages as you publish new content. This indicates your website is expanding and becoming more visible to search engines.
  • Identify potential SEO issues: Any sudden drops or significant fluctuations in the number of indexed pages might signal technical SEO issues that need to be addressed.
  • Prioritize content indexing: For larger and complex websites, monitoring indexed pages becomes even more crucial. It allows you to identify and prioritize important pages for indexing to ensure maximum visibility.

How to Track :

For the most accurate report about your indexed page we recommend using Google Search Console.

Here’s how to use it to track your website’s indexed pages:

Open Google Search Console, and head over to indexing (pages)

Initially, you’ll see a graph illustrating indexed and non-indexed pages over time.

Continue scrolling to discover the primary reasons why your pages may not be indexed. If you click on a specific problem, it will display the affected pages.

If you wanted to check a specific post or page if it is indexed, simply copy its url and paste it in the search bar.

Quick Tip: If you have found that some of your pages are not indexed, You can request indexing them (it’s not guaranteed but it worked for us nearly 90%)

The Site Health Score in your Site Audit campaign is based on the number of your total errors and total warnings that were found on the pages crawled on your site.

Errors have more impact on your Site Health Score than warnings, so it is recommended that you address errors first if you can.

Why it’s important:

The Health Score provides a reliable snapshot of your overall technical SEO performance.

It simplifies monitoring and allows you to track progress over time. You can see not only how your score changes but also the specific errors contributing to those changes.

How to Track :

All you need is a project set up in SEMrush’s Site Audit tool.

Start by entering your website in the SEO Audit bar

Next, customize the audit settings according to your preferences.

And start observing and analyzing your website’s health and performance. it should look something like this.

Search engine visibility (also known as “search visibility” or “SEO visibility”) is the share of traffic that a website receives from its rankings in the organic search results.

According to Backlinko’s recent Google click through rate industry study, the third result in Google gets 18.6% of all clicks.

Why it’s important:

SERP visibility directly impacts website traffic and potential leads. Achieving a high visibility score increases the chance of users clicking through to your website from search results.

How to Track :

You can also calculate your website’s search visibility with Semrush.

serp visibility
Source: SEMrush

You will get a rating from 0% to 100%, the more it increases the more your pages are seen.

By actively monitoring and improving your SERP visibility, you can attract more organic traffic and achieve your website’s goals.

It is the percentage of users visiting your website from search results, reveals the effectiveness of your title tags and meta descriptions.

Why it’s important:

It essentially tells you how compelling your content appears in search engine results pages (SERPs).

How to Track :

Divide the number of clicks by the number of impressions, then multiply by 100. For example, 10 clicks on your website out of 100 impressions result in a 10% CTR.

Open The Performance tab in Google Search Console and click Search results.

Tick the boxes for Total clicksTotal impressionsAverage CTR, and Average position.

Analyze your Average CTR to understand your website’s overall performance and identify top-performing pages and keywords.

Bounce rate refers to the percentage of website visitors who leave without engaging further.

meaning they don’t visit another page or take any action like filling out a form.

This metric serves as an indicator of how engaging and relevant your content is for your target audience.

Why it’s important:

Monitoring bounce rate helps identify potential weaknesses in your SEO strategy and website performance. A high bounce rate can indicate issues like:

How to Track :

You can calculate bounce rate by dividing the single-page visits by total visits to your site during a set period.

The bounce rate is reported as a percentage of the total visits during the specified time frame.

For example, if you had 500 visitors to your site on day X and 250 left without taking action, your bounce rate on day X is 50%. This includes visitors who remained on the page until the session timed out.

By analyzing bounce rate and comparing it to competitors, you can gain valuable insights into your website’s performance and identify areas for improvement.

Website authority, represented as Authority Score by SEMrush, is an SEO metric predicting your website’s ranking potential in search engines. This score is based on a sophisticated analysis of your website

Why it’s important:

  • Backlink profile: Quality and quantity of websites linking to yours.
  • Organic search traffic: Volume of organic visitors coming to your site.
  • Other relevant data: Additional factors influencing website ranking.

Understanding The Score:

  • Logarithmic scale: The score ranges from 1 to 100, where higher numbers indicate greater authority.
  • Interpretation: A higher score suggests your domain is stronger and more “authoritative” in the eyes of search engines.

How to Track :

Start by heading over to SEMrush’s Domain Overview

You’ll now see your website’s authority score along with how many backlinks you have.

seo reporting metrics

Page speed refers to how quickly your website pages load on different devices and browsers.

Why it’s important:

  • User Experience: Users expect fast-loading websites. Slow page speeds lead to frustration, abandonment, and reduced engagement.
  • SEO Ranking: Google considers page speed as a ranking factor. Websites with faster loading times tend to rank higher in search results.
  • Conversion Rates: Faster page speed can improve conversion rates by keeping users engaged and encouraging them to take action.

How to Track :

A valuable tool for auditing your website’s page speed is Google’s PageSpeed Insights.

Simply enter a URL and click “Analyze” to receive comprehensive information about the page’s performance, including:

  • FCP (First Contentful Paint): Measures the time it takes for the first content to appear on the screen.
  • LCP (Largest Contentful Paint): Measures the time it takes for the largest content element to load.
  • TTI (Time to Interactive): Measures the time it takes for the page to become fully interactive.
  • First Input Delay (FID): Measures the time it takes for the browser to respond to a user’s first interaction.


In conclusion, SEO metrics play a crucial role in evaluating the success of your SEO efforts. While organic traffic is an important indicator, it’s not the only metric that matters.

It’s essential to dive deeper into organic traffic and understand its intricacies, such as organic visibility and click-through rate (CTR). Monitoring keyword rankings is also vital for SEO success.

To track these metrics effectively, it’s important to choose the right tools for comprehensive SEO tracking and learn how to use them effectively. Optimizing SEO metrics can lead to better ROI, and there have been successful case studies showcasing the impact of metric optimization on ROI.

Lastly, it’s important to dispel common myths about SEO metrics. Not all metrics are equally important, and it’s crucial to focus on the ones that align with your goals.

While SEO metrics can provide insights into past performance, they can’t predict future success. By understanding and utilizing SEO metrics effectively, you can drive your SEO strategy towards success.

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