10 Enterprise SEO Mistakes Killing Your Growth (Fix Them Now!)

Is your enterprise website stuck in neutral? You’ve got great products or services, but customers aren’t finding you online.

The problem might be hidden in your SEO strategy. Common SEO mistakes can hold you back from reaching new customers, slowing your company’s growth.

This guide will show the hidden SEO mistakes that could delay your success. I’ll break down these issues into simple terms and show you how to fix them fast.

Watch your website climb the search engine rankings and attract new customers.

The Top 10 Enterprise SEO Mistakes (and How to Avoid Them)

By addressing these common SEO mistakes during the enterprise SEO audit, you can save yourself time and frustration. Let’s dive into what to avoid and how to guarantee your website is search-engine friendly.

1. Unclear Goals

For enterprise SEO enterprises, a well-defined goal is crucial, just like any journey, SEO needs a clear destination. Without it, even the most sophisticated strategies can crush.

having unclear goals in enterprise seo

Imagine a team of SEO specialists carefully crafting content and building backlinks, yet they don’t know why they’re doing it. Are they driving brand awareness, generating qualified leads, or simply increasing website traffic? This lack of clear goals leads to confusion and wasted effort.

On the other hand, Setting measurable goals and key performance indicators (KPIs) should be the first step for SEO experts. clearly defined goals help with informed decision-making. This targeted approach streamlines the SEO process, maximizing return on investment (ROI) and ensuring a measurable path to achieving desired outcomes.

2. Avoiding Regular Enterprise SEO audit

enterprise seo audit

Enterprise SEO is a continuing process, which requires consistent monitoring and auditing.

Regularly scheduling detailed Enterprise SEO audits is important for your website’s performance, but it’s usually ignored.

These audits inspect different metrics of your site’s SEO health, such as Loading speed, backlinks, content quality, indexability…

Skipping these audits creates blind spots within your SEO strategy.

Technical issues like slow loading times or broken links can restrict search engine crawling and indexing, decreasing organic visibility.

Content that hasn’t been updated to reflect algorithm changes or current audience needs may become irrelevant, leading to a decline in rankings and traffic.

Regular SEO audits ensure your website remains technically sound, content stays fresh and relevant, and your overall SEO strategy adapts to evolving search engine algorithms and user behavior.

3. Not Aligning with Broader KPIs and Goals

Enterprise SEO is a complex field that requires clear goals and metrics to succeed.

Without specific targets, SEO efforts can lose direction, wasting time and resources.

Tools for KPIs for Enterprise SEO

To avoid these limitations, defining key performance indicators (KPIs) that link to broader business objectives is crucial.

Among the vital KPIs for enterprise SEO are growing organic search traffic, improving rankings for targeted keywords, and generating conversions and revenue from organic search.

By aligning SEO goals with business objectives and communicating SEO’s value to stakeholders, you ensure that enterprise SEO strategies coordinate with the organization’s overall needs.

This focus helps your enterprise SEO efforts deliver the outcomes that truly matter to your organization.

4. Content without a plan

Many enterprises stumble into the trap of ignoring a structured content plan for their SEO strategy.

Which can severely slow their efforts to rank effectively in search engine results.

B2B Companies Marketing Plans

Without a clear plan, content creation becomes unsteady and lacks direction, reducing its impact on audience engagement and search visibility.

Creating a comprehensive content plan involves outlining topics, keywords, and formats tailored to resonate with the target audience.

It ensures consistency in messaging and helps align content creation efforts with overarching business objectives.

To avoid this mistake, businesses should invest time and resources into developing a strong content strategy.

5. Ignoring the Meta Title and Description

Ignoring the importance of meta titles and descriptions is a common mistake in big enterprise websites. These elements might seem minor, but they significantly affect your website’s appearance on search engine results pages (SERPs).

Here’s why they matter:

  • First Impressions Count: The meta title and description are the first things users see when your site appears in search results. which attracts users to click through to your site.
  • SEO Impact: Search engines use meta titles and descriptions to understand the content and relevance of web pages. Optimizing these elements with relevant keywords can improve your site’s organic traffic.

This is why your meta title should accurately summarize the content of the page while also being eye-catching.

Include relevant keywords naturally and keep it within the recommended character limit (usually around 50-60 characters) to make sure it displays properly in search results.

Example: Instead of a generic title like “Home,” opt for something like “Best Digital Marketing Strategies for Enterprise Growth.”

The meta description provides a brief overview of what users can expect from the page. Use this space wisely to attract users to click through to your site.

Keep it concise and informative.

Example: Instead of leaving the description blank or using boilerplate text, customize it to highlight the unique value proposition of your page, such as “Learn proven tactics to skyrocket your enterprise’s online visibility. Download our free guide now!

6. Prioritising new content over optimization

Focusing too much on creating new content without optimizing existing content damages your SEO efforts.

Your existing content represents an investment of time, effort, and resources. Search engines have already evaluated the quality of this content and have provided insights into areas for improvement based on your competitors’ content.

Content-Marketing-Stats-for-2022-What-You-Need-To-Know-06
Source: Semrush

How to Fix It:

  • Audit Your Content: Review existing content to identify areas for optimization.
  • Keyword Research: Use tools to find relevant keywords and incorporate them naturally into titles, headings, and meta tags.
  • Optimize On-Page Elements: Improve meta descriptions, image alt text, and internal linking.
  • Enhance User Experience: Improve readability, structure, and formatting for better user engagement.
  • Update and Repurpose: Keep content fresh by updating it with new information or repurposing it into different formats.

By focusing on optimization alongside new content creation, you can drive better SEO results.

7. Ignoring off-page SEO

While on-page optimization is crucial, Off-page factors can limit your website’s visibility and authority in search engine results.

Off-page SEO refers to activities outside your website that impact your search engine rankings.

This includes backlinks from other authoritative sites, social media signals, and online mentions.

To avoid this mistake, prioritize off-page SEO efforts with your on-page optimization strategies, focus on building quality backlinks from relevant and authoritative websites, engage with your audience on social media platforms, and encourage online relationships with influencers and industry leaders.

8. Ignoring Duplicate Content Issues in SEO

Duplicate content happens when identical or very similar content appears on multiple URLs.

For example, take a look at the following URLs:

http://example.com/article-on-veggies/

https://example.com/article-on-veggies

https://www.example.com/article-on-veggies

http://example.com/article-on-veggies/1/

This can be caused by technical glitches or thin content practices.

While search engines like Google aim to identify and rank the “best” version of the content, duplicate content can still hurt your SEO in a few ways:

It can lead to wasted link equity, as backlinks pointing to different versions of the same content are split, reducing their overall value. Additionally, pages can cannibalize each other for the same keywords, resulting in lower rankings. Similarly, search engines waste time and resources crawling and indexing duplicate pages, which can negatively impact your website’s crawl budget.

To identify duplicate content, you can use Enterprise SEO tools like Screaming Frog or SEMrush to crawl your website and identify duplicate content issues.

Look for similarities in page titles, meta descriptions, and content across multiple URLs. It’s also essential to check for duplicate content on your site and across other domains you own or manage.

9. Not Optimizing Channels

One of the most common enterprise SEO mistakes is failing to optimize all available channels.

Many businesses focus solely on their SEO or paid ads, ignoring other platforms that could drive valuable traffic and leads.

Social Media

  • Establish a strong presence on relevant social networks like LinkedIn, Twitter, and Facebook.
  • Regularly post engaging content, interact with followers, and utilize relevant hashtags to expand reach.

Google My Business (GMB)

  • Optimize your GMB listing by ensuring accurate and up-to-date business information.
  • Encourage positive reviews from customers to enhance your GMB ranking and click-through rates.

YouTube

  • Prioritize optimizing your YouTube channel by using relevant keywords in titles, descriptions, and tags.
  • Create playlists to engage viewers and encourage subscriptions to your channel.

Email Marketing

  • Leverage email marketing to nurture leads and foster relationships with your audience.
  • Optimize email campaigns for mobile devices, include clear calls-to-action, and segment lists based on user behavior for personalized content delivery.

By optimizing these channels effectively, businesses can broaden their audience reach, increase website traffic, and enhance overall SEO performance.

10. Results Aren’t Linked to Objectives

To give your SEO efforts a clear description, the results you report must be directly tied to your objectives.

Your SEO report should act like a roadmap explaining how your strategies and actions led to actual outcomes.

Instead of simply presenting numbers or metrics, give them a context within the framework of your SEO goals.

For example: if you’re reporting on increased website traffic, specify the actions taken to drive this growth, such as optimizing meta tags, improving site speed, or publishing targeted content.

Consider adjusting your reported KPIs to reflect the specific SEO activities that influenced them.

For example: rather than listing “Monthly Conversion Rate,” you might highlight “Conversion Rate from Technical SEO Enhancements” or “Conversion Rate Boosted by Content Optimization.”

By linking each reported metric to the corresponding SEO efforts, you provide clarity and transparency regarding the impact of your strategies.

Final Thoughts

Enterprise SEO mistakes can result in significant costs, consuming both time and resources within enterprises.

By committing common errors, you risk restricting your SEO efforts and slowing your business’s progress toward its objectives.

Making mistakes is natural; however, the true failure lies in ignoring to fix and learn lessons from them.

Develop a routine of regularly auditing your enterprise website to check for any dangerous practices that may accumulate over time.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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