7 Best Google Analytics SEO Reports + How to build your Report

What if I told you there’s a free SEO tool that allows you to track dozens of metrics related to your website with 99% accuracy, using data from Google?

Welcome to Google Analytics.

In this article, you’ll learn about the best Google Analytics SEO reports and how to create a custom SEO report for your website that will undoubtedly improve your website’s presence in search engines.

Let’s delve into it!

Google Analytics is an essential component of Google’s Marketing Platform, acting as a digital marketer’s indispensable tool. It enables the tracking and reporting of their business, allowing website owners to monitor organic traffic, identify visitor locations, and analyze website conversions.

Moreover, it seamlessly integrates with other Google products such as Google Ads, Google Search Console, and Google Data Studio, enabling users to generate precise SEO reports based on strong and good data.

Google Analytics provides users with tools to measure website performance across various metrics, including organic sessions, mobile-friendliness, page speed, and domain ranking.

Creating a killer SEO strategy means figuring out how to get your website noticed more on search engines like Google. 

By looking closely at reports from tools like Google Analytics, you can find out what’s working and what’s not. Then, you can come up with a plan to improve things. 

This plan might include things like figuring out the best keywords to use, checking out what your competitors are doing, making sure your website doesn’t have any issues, creating good content, getting other websites to link to yours.

By doing all this, you can make sure more people find your website when they search online, helping your website grow.

Google Analytics collects data about how people interact with your site and then presents it in more than 20 different reports you can look at.

Even though GA4 isn’t specifically made for SEO Reporting, it does have some reports that are really useful for figuring out how well your site is doing in search engines. 

Here are some of the advantages you’ll get from Google Analytics for SEO Reporting:

  1. Track your website performance
  2. Precise data from google
  3. Highlight strengths and weaknesses
  4. Monitor progress over time
  5. Guide strategic decisions
  6. Compare with competitors
  7. Show return on investment

The traffic acquisition report in Google Analytics shows you the number of visits originating from organic search in comparison to other traffic sources.

You can find out the level of engagement by these visits and their conversion rates, which represent the most significant customer interactions, such as completing a purchase on an ecommerce platform or clicking on an affiliate link.

Here’s how to check your traffic acquisition :

Go to “Reports” as shown.

Click on the “Acquisition tab” in the “Life cycle” reporting section. Then, select “Traffic acquisition” from the drop-down arrow.

This will show you different metrics such as users, sessions, and conversions across all traffic channels.

The default time frame for this report tracks the last 28 days. 

Additionally, this report is a helpful tool for answering four important questions about SEO. We’ll look into each question using the data from the dashboard we mentioned earlier.

Organic search contributes to over half of all measurable online traffic. 

It represents an important number of website visitors acquired without cost through search engines such as Google and Bing.

For further insight, you may explore the article titled “What is organic traffic”

Google Analytics’ engagement rate metric shows you the level of interest organic search visitors have in your content.

A visit (or “session”) is considered engaged under one of these conditions:

1. The user explores more than one page.

2. The user actively engages with a single page for at least 10 seconds.

3. The user completes a conversion action.

These actions indicate that visitors are finding valuable information and are likely moving closer to conversion or have already converted.

The engagement rate is calculated by comparing the number of engaged sessions to the total number of sessions.

Conversion rates in organic traffic refer to the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form, after arriving at the site through organic search results.

For example, if you have 100 visitors from organic search and 10 of them make a purchase, the conversion rate would be 10%.

Improving conversion rates should be your top priority to get the most out of your online presence.

You can do so by improving website design, optimizing landing pages, providing compelling calls-to-action, and ensuring a smooth user experience.

Google Analytics 4 connects with Google Search Console to give you some valuable information about your SEO game.

Once you’ve set up that integration, you’ll notice a new section called “Search Console” in your Google Analytics reports. That’s where you see how your keywords are performing.

Keywords, or as some call them, “search queries,” are the words people type into Google when they’re searching for info on something. And if you want your site to show up tops for those keywords, you have to strategically place them throughout your content.

Head over to “Search Console” and hit up the “Queries” report. That’s where you’ll find out exactly which keywords your site is ranking for.

Now, if you’re not seeing this report, no sweat. Just follow these instructions to get that integration sorted.

Once you’re in, you’ll get a summary of your top 10 keywords based on how many organic clicks they’re getting from Google Search. 

If you want to see more Just hit that drop-down and choose how many rows you want, they can go from 25, 50, 100, or even 250.

Great tip : Look for any keywords where your ranking and clicks have dropped. Those are the keywords you want to update. Make some fresh content targeting those low performers, and watch your traffic increase.

Even though desktop computers can handle more powerful software than smartphones, most people still prefer using their mobiles. This means that marketers can’t ignore the importance of mobile devices.

This shows why you have to make sure your website works well on all types of devices. If your website isn’t easy to use on mobile, you could lose many visitors who might go to your competitors’ sites instead.

That’s where Mobile Overview Google Analytics SEO Report comes in. 

You can check your device distribution, which is located under the Audience tab and includes two main reports: Overview and Devices.

In the Overview section, you can see data broken down by device type, like mobile, desktop, and tablets. 

This helps you figure out which devices bring in the most visitors. 

Plus, the Overview Report compares important stats like Bounce Rate, Page/Session, and Average Session Duration for different devices. 

If the Bounce Rate is high for mobile users, it might mean your site isn’t working well on mobile.

The Devices Report provides information about the exact mobile devices visitors use to access your site and how they’re getting to it.

You’ll find info about device specs or models visitors use to browse your pages.

By using the Mobile Overview Google Analytics SEO Report, you can find out where your website might be falling short in terms of mobile compatibility and figure out ways to improve its SEO and ranking.

Having a fast website is a positive signal to Google that your site isn’t wasting users’ time with long loading.

Studies show that if a page takes more than 3 seconds to load, a bunch of people will bounce right out of there. And let’s be real, nobody wants that.

Slow loading times can harm your ability to make a good first impression and can even impact your profits. But fear not, there’s a fix for that!

Google Analytics has this neat feature called the Site Speed report.

You can find it under the Behavior tab. It gives you the lowdown on how fast your pages are loading and helps you figure out which ones need a little TLC(tender loving care).

By using this Report, you can spot any messy spots on your site and get them fixed up pronto.

You can use Google Analytics to create and customize your report to access valuable metrics and insights.

With Google Analytics Explorations, you select only the dimensions and metrics you need. You can even build your own segments to analyze organic search traffic.

You’ll be able to add specific segments, dimensions, and metrics to customize your report. It’s entirely up to you or your client which metrics or reports you want to include. 

You can create a custom segment to view all your site visits from organic search.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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