How To Make an SEO Report in 2024: The only Guide You Need

If you’ve ever wondered how to make an SEO Report and track your website’s success, you’re in the right place.

In this easy-to-follow guide, we’re breaking down SEO reporting into simple steps just for you.

You will Get Insights about all the tools and knowledge needed to boost your website’s performance and get a clearer understanding of SEO.

SEO Reporting 101 – The Only Guide You Need is here to make SEO reporting a breeze.

Let’s dive in and discover how to make your website Shine and Grow

seo report

Now, let’s unravel the mystery behind an SEO report – something you might have heard about but wondered, What is it, really?

So, what exactly is an SEO report? Think of it as a friendly guide that spills the beans on your website’s performance.

It’s like a report card that shows you what’s working well and where there’s room for improvement. And guess what? You don’t need to be an SEO guru to make sense of it – that’s what we’re here for!

In simpler terms, an SEO report is your ticket to decoding the success of your website. It highlights the areas where you’re acing it and points out areas that could use a little boost. Ready to demystify this whole SEO report thing? Let’s break it down step by step, just for you.

Now, let’s chat about why SEO reporting is a big deal.

SEO reporting isn’t just some fancy extra; it’s your superhero sidekick in the digital world. Imagine you have this amazing shop, and you want people to find it.

seo report

That’s your website, and SEO reporting is like your trusty map, showing you the best routes to get noticed.

By regularly checking your SEO report – you’re gaining valuable insights into what’s working and what needs a little upgrade?

Creating SEO reports doesn’t have to be a complicated task with a multitude of tools.

You can Simplify your approach by using SemRush’s pre-built SEO Reporting templates, Ready for you to use.

Let’s take a closer look. 

Semrush’s My Reports helps you create PDF reports from scratch or start from an SEO report template. 

Their SEO report templates include:

  • Monthly SEO report 
  • Organic search positions report
  • Full site audit report
  • Monthly competitor analysis
  • Full backlinks report
  • Google Business Profile insights
  • Google Ads report
  • Technical issues report

And many more. 

[lasso ref=”semrush” id=”2273″]

You can also combine data from Semrush, Google Analytics, Google Search Console, Google Business Profile, and others. Just drag and drop. 

On top of that, you can set up automatic email reports on a daily, weekly, or monthly basis.

To Make the perfect SEO Report avoid crafting hard to read SEO reports that require hours to reveal the underlying meaning of the numbers.

Your SEO report should be pertinent, captivating (yes, captivating!), and straightforward. Here are eight steps to create an outstanding SEO report:

seo report

Defining Key Performance Indicators (KPIs) and outlining how you plan to achieve them is crucial. This ensures a conclusive demonstration of progress toward objectives through the presented data in the report.

Here are essential SEO metrics to include:

  • Links: Highlight the importance of backlinks, considering their strong correlation with rankings. Pay attention to backlink profiles, especially after the March 2019 Core Update.
  • Site Ranking: Emphasize the connection between organic traffic and SERP position. Track rankings and clearly state any changes, recognizing the impact of even a single position shift.
  • Organic Search Traffic: Measure the impact of your SEO strategy by tracking organic traffic, analyzing it by landing page and location. Identify high-traffic pages for potential conversion improvements.
  • Organic Conversion Rate: Stress the significance of converting traffic into meaningful actions. Differentiate between “conversion” and “sale,” and highlight actions that contribute to business goals.
  • Inbound Marketing ROI: Calculate the return on investment from inbound marketing efforts to assess monthly and annual performance and guide future strategy.
  • Customer Lifetime Value: Determine the long-term value of a customer to the business, providing insights into the overall impact of your SEO efforts.
  • Sales Revenue: Showcase the sales generated per quarter to demonstrate the direct impact of SEO campaigns on business outcomes.
  • Cost Per Lead: Compare the cost per lead from SEO efforts with other channels, providing a clear picture of their effectiveness.
  • Page and Domain Authority: Evaluate the ability of specific pages/domains to rank in search engines. Compare this metric with competitors to determine the effort needed for optimal results.

A website’s overall health significantly influences its SEO performance.

Just as your doctor assesses various physical health metrics during an annual check-up, a website’s health must be evaluated before implementing any strategies.

seo report

Metrics like page loading time, broken links, bounce rate, and session duration play a crucial role in determining site rankings.

Here are key metrics to include in your site health report:

  • Indexed Pages
  • Site Speed
  • AMP Elements
  • Schema Markup
  • Server Response Time
  • Crawl Errors
  • Broken Links
  • Missing or Duplicate Meta Tags
  • Pages Crawled Per Day
  • Bad Redirects
  • Time Spent Downloading Pages
  • Security Issues
  • Domain Authority and Page Authority
  • URL Structure

However, The Tool that we recommend for you to use Is SEMRUSH, it is an all in one platform with various SEO Reporting Templates to choose from, and it’s our main SEO Reporting tool that we use

[lasso ref=”semrush” id=”2273″]

When crafting an organic traffic and engagement report, it’s crucial to provide a comprehensive picture of the site’s performance both before and after your efforts.

Demonstrating progress over a specific time frame highlights the positive impact of your work. Here are key metrics to include in your report:

  • Organic Channel Report (Google vs. Bing vs. Yahoo)
  • Pageviews
  • Pages per Session
  • Time Spent on Page and Average Session Duration
  • Organic Click-Through Rate (CTR)
  • Organic Visits by Location and Device
  • Bounce Rate
  • Scroll Depth
  • New vs. Returning Visitors
  • Exit Rate and Top Exit Pages
  • Frequency of Return Users
  • New Subscribers
  • Number of Shares/Comments
  • Goal Conversion and Event Tracking

Utilize tools such as SEMrush, Ahrefs, Google Search Console to gather these metrics.

When preparing an organic conversions report, it’s crucial to provide a comprehensive overview of the site’s performance over time. Comparing the current status to past performance allows you to highlight improvements in organic conversions. Here are key metrics to include in your report:

  • Organic Sales
  • Number of Form Fills and Calls
  • New Visitor Conversion Rate
  • Returning Visitor Conversion Rate
  • Cart Abandonment Rate
  • Cost Per Conversion
  • Top/Lowest Converting Landing Pages
  • Conversion by Device and Location
  • Customer Lifetime Value

Use Google Analytics to track organic conversion rates. Follow these steps to create a custom report:

  • Log in to your Google Analytics account.
  • Choose the website for the report.
  • Click on the “Customization” tab in the left panel.
  • Click on “+ New Custom Report.”
  • Add relevant metrics (goal conversion rate, sessions, goal completions, organic searches) in the Metric Groups field.
  • Save the report.

Always include a summary of the next steps to improve these metrics for your client.

For backlink analysis, highlight the effectiveness of your link acquisition strategy by including the following in your report:

  • Link Distribution Ratio
  • Dofollow vs. Nofollow Links
  • Percentage of Exact Match Anchor Text
  • Number of Links Acquired in the Past 30 Days
  • Ratio of Backlinks to Referring Domains
  • Domain and Page Authority
  • Branded vs. Non-branded Anchor Text
  • Spam Score of Domains
  • Citation Flow
  • Trust Flow

When creating a ranking report, leverage SEMrush to provide insights into the number of keywords your client’s website is currently ranking for and assess the performance of these keywords in terms of engagement. Additionally, highlight any new keywords added or removed during the recent quarter for a comprehensive overview.

SEMrush allows you to generate detailed ranking reports, providing information for Google, Bing, Google Mobile, and Google Local. Follow these steps to create a comprehensive ranking report:

  1. Select Metrics, Locations, and Keywords: Choose the specific metrics, locations, and keywords you want to track in your report using SEMrush.
  2. Generate Daily Keyword Ranking Report: Utilize SEMrush to return a detailed keyword ranking report, including daily updates for accurate tracking.
  3. Track Keywords at Various Levels: SEMrush enables you to track keywords at different levels, providing insights into user search behavior based on ZIP code, city, state, and country. The report includes keyword positions, trends, and search volumes.
  4. Customize Report: Customize the SEMrush report to align with your branding by adding your agency’s logo and incorporating any necessary customizations.

By leveraging SEMrush, you streamline the process of creating ranking reports and provide your clients with detailed insights into their website’s keyword performance. This information helps them understand how their website is faring in search engine rankings and the impact of recent changes to the keyword strategy.

No matter how great your content strategy is, there’s always room for improvement. A site content report is a valuable tool to assess what resonates best with your audience and identify areas for enhancement.

When preparing the site content report, emphasize both the best- and worst-performing content. Additionally, outline strategies for improving the overall performance of the website’s content. Here are key components to include in your site content report:

  • Reach
  • New Visits
  • Inbound Links
  • Social Shares
  • Comments
  • Percentage of Repeat Customers
  • Churn Rate
  • Conversion Rate
  • Average Read Depth

Utilize tools like Google Analytics and SEMrush to track these essential metrics.

[lasso ref=”semrush” id=”2273″]

Google Analytics: This tool provides insights into new versus returning visitors, average time on site, conversion rate, bounce rate, and other relevant content metrics. It helps you understand how users interact with your content and make data-driven decisions for improvement.

By leveraging Google Analytics, you gain a comprehensive view of user engagement, allowing you to pinpoint high-performing content and areas that may require optimization.

Remember, a site content report serves as a roadmap for refining your content strategy and ensuring it aligns with your audience’s preferences and expectations. Use the insights gathered from these tools to make informed decisions and continuously enhance the quality and impact of your content.

In conclusion, crafting an effective SEO report is pivotal for showcasing the tangible results and ongoing efforts in optimizing your online presence. By defining clear Key Performance Indicators (KPIs) and utilizing comprehensive tools like SEMrush, Google Analytics, and others, we’ve successfully tracked and analyzed various metrics crucial to your digital success.

Throughout this process, we’ve addressed key areas such as organic traffic growth, keyword ranking improvements, site health and technical optimization, conversion metrics, backlink analysis, and content strategy. Notable wins include substantial increases in organic traffic, improved keyword rankings, and successful implementation of content and technical optimizations.

Our commitment to transparency and client collaboration is reflected in this detailed report. The provided summary and roadmap outline the month’s highlights and strategic initiatives moving forward, ensuring that our actions align with your business objectives. As we navigate the ever-evolving landscape of SEO, we remain dedicated to delivering measurable results and continuous improvement.

Your feedback is invaluable, and we look forward to further optimizing your online presence in the coming months. Here’s to a successful SEO journey ahead!

1. How do you conduct a SEO report?

  • Conducting an SEO report involves defining Key Performance Indicators (KPIs), utilizing tools like SEMrush or Google Analytics, and analyzing metrics such as organic traffic, keyword rankings, site health, and conversion rates.

2. How do you present a SEO audit report?

  • Presenting an SEO audit report involves organizing findings logically, using visual aids, and providing actionable insights. Clearly communicate technical improvements, content optimizations, and strategies for better performance.

3. How do you write a SEO analysis?

  • Writing an SEO analysis involves assessing various aspects, including keyword performance, backlink quality, technical SEO, and content engagement. Present findings coherently, suggest improvements, and align your analysis with client goals.

4. What is an SEO reporting tool?

  • An SEO reporting tool is a software or platform (e.g., SEMrush, Google Analytics) that helps analyze and track SEO metrics. These tools provide insights into organic traffic, keyword rankings, backlinks, and more.

5. What do SEO reports look like?

  • SEO reports typically include key metrics like organic traffic growth, keyword rankings, site health, conversion rates, and backlink analysis. They often incorporate visual elements such as graphs and charts for better comprehension.

6. What is KPI for SEO report?

  • Key Performance Indicators (KPIs) for an SEO report include metrics like organic traffic, keyword rankings, conversion rates, and backlink quality. These indicators measure the success of your SEO efforts.

7. How do I check my SEO content?

  • Checking SEO content involves assessing its relevance, keyword optimization, readability, and engagement. Tools like Yoast or Grammarly can help with readability and SEO optimization checks.

8. How to read SEO data?

  • Reading SEO data requires an understanding of metrics like organic traffic, bounce rates, and conversion rates. Analyze trends, identify patterns, and correlate data to gain actionable insights for optimization.

9. How do I know my SEO is good?

  • A good SEO performance is reflected in increased organic traffic, improved keyword rankings, positive user engagement metrics, and successful achievement of predefined KPIs. Regularly monitor these indicators to assess SEO effectiveness.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

3 thoughts on “How To Make an SEO Report in 2024: The only Guide You Need”

  1. Pingback: Best SEO Reporting Tools in 2023: Ranked & Reviewed

  2. Pingback: What is an SEO Report: Your Essential Guide for 2024

  3. Pingback: 10 Most Important SEO Reporting Metrics & How To Track Them

Comments are closed.

Scroll to Top