What is a Keyword Ranking? How to Track & Boost it?

Keyword ranking is your website’s position in search results. It occurs when someone searches for a specific word. This is essential for getting more organic traffic to visit your site. It also boosts your chances of turning visitors into leads or customers.

Studies suggest that most people click on results from the first page. The higher your website ranks, the better it is for you.

Keyword rankings are important because higher ranking pages especially the top ranking page get more organic search traffic.

Keyword rankings change. And when they do, it can reduce traffic to your website and hurt your business.

A study from Backlinko shows that 75.1% of all clicks are received by the top three organic results, and the #1 ranking page alone gets 31.73% of the clicks.

The Google Search Console provides a full and detailed list of all the keywords your website ranks for and their position.

Instead of searching for each keyword on Google, you can get a complete overview.

To access this information, click on “Performance”

To access this information, click on “Performance” tab.

google search console keyword ranking

Select “Average CTR” and “Average position.”

It gives you a full visual insight with graph representing :

  • Total Clicks (The Actual Traffic)
  • Total Impressions (how many times a user saw a link to your site in search results)
  • Average CTR (the percentage of impressions that resulted in a click)
  • Average Position (average position of your site in search results)

Then scroll down to see the queries ranking report. You’ll get a complete list of your SEO keyword rankings.

You can sort them by position. Or a bunch of other metrics.

but you can find your absolute ranking position for any keyword in almost any country with Ahref’s free keyword rank checker.

Just enter the keyword you want to track, along with your website’s domain, and check its ranking.

If you want to see all the keywords that you rank for and their absolute ranking positions for free, use Ahrefs Webmaster Tools (AWT):

  • Sign up for a free AWT account.
  • Verify site ownership.
  • Go to Site Explorer.
  • Enter your domain or URL.
  • Click the Organic Keywords report. (the left box)
  • Now, you’ll see a comprehensive report containing every keyword you’re ranking for along with its respective position.

Search Intent (also known as “User Intent”) is the main goal a user has when asking a question into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional.

For example.

Someone searching for “Google ranking tips” is likely looking for straightforward advice to improve their website’s position on Google. They’re not interested in the history of search engines or advanced SEO techniques—they just want actionable tips for better rankings.

That’s how you match the search intent, by knowing your audience and what they’re looking for.

You’ll stand the best chance of ranking high for a keyword by aligning your page with search intent because Google wants to give searchers what they want and as quickly as possible.

If you search for “SEO tips,” you’ll find articles, guides, and lists. but Google ranks these types of resources because users searching for “SEO tips” are more likely looking for a list of tips on search engine optimization rather than seeking to make a purchase or explore the history of SEO.

Backlinks are one of Google’s top 3 ranking factors. also in a study on the Ahref’s blog found a positive correlation between backlinks and search traffic in a study of over one billion pages. So if you want to rank for anything competitive, you’re almost certainly going to need backlinks.

You can get a rough estimate of how many backlinks you might need to break onto the first page of Google in free Keyword Difficulty Checker.

Here in this example, you’ll need around 51 backlinks to this single page to rank in the top 10 for this keyword.

  • Creating high-quality pages that will naturally attract backlinks, and Promoting them to relevant publications
  • Get Featured on Resource Pages. ( e.g. Resources for learning SEO ).
  • Find Broken Links for a blog and fix them.
  • Help a Reporter Out (HARO).
  • Guest posting (the most efficient one)

Keyword rankings rise and fall over time, and the only stable aspect of SEO is that it changes over time. However, the goal is to consistently ensure they are on an upward trajectory.

One way is by staying informed about changes in SEO and algorithm updates (as well as mastering the basics).

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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