What is Organic Traffic? How to Track and Explode It?

Definition | Pros | Cons | Organic vs Paid Traffic | How to increase | How to track

Organic traffic (aka free traffic) refers to the audience visiting your website without any paid advertising. This type of traffic originates from search engines such as Google, Yahoo, or Bing.

Boosting the organic search traffic to your website or your client’s website requires implementing a variety of tactics that can significantly contribute to your overall success.

The other type of search traffic is paid search traffic: visits that come from pay-per-click (PPC) ads on the results page.

It’s Important to note that organic traffic isn’t entirely free since the methods used to attract these visitors need spending both money and time.

Besides search traffic, websites can also attract traffic from other sources:

  • Direct traffic: People come to the website by typing its address in the browser.
  • Referral traffic: visits resulting from clicking on links found on other websites.
  • Social traffic: traffic generated from posts on social media platforms.
  1. It doesn’t cost you anything (free).
  2. Organic search is a sustainable approach in the long run
  3. You can connect with people unfamiliar with your brand.
  4. Attract visitors with specific interests.
  5. Reach audiences worldwide.
  6. Achievable through a focused content/SEO strategy.
  7. Enhances your brand’s trustworthiness.
  8. Expanding opportunities in search engines.
  9. Higher conversion rates
  10. Customer intent-driven ROI
  1. May grow slower compared to paid search traffic.
  2. Not every search leads to a click.
  3. Although it’s free, investments in SEO and content are essential for results.

The big difference between organic and paid traffic is all about money.

When you pay for ads, especially for popular keywords that lots of people want to use, it can get very expensive. Imagine spending hundreds of dollars for one person to click on your ad! And if you want more people to click, the costs start piling up.

Now, on the flip side, organic traffic is like getting clicks for free.

You don’t have to pay for each person who visits your site. So, while paid traffic can be like buying each visitor or lead for your business. organic traffic brings in lots of visitors without you having to open up your wallet.

To estimate the total value of a website’s organic traffic, you can use SEMrush’s Organic Research tool.

Simply enter the domain and check for the “Traffic Cost.”

This number tells that it would cost roughly $1B to replicate youtube.com ‘s January 2024 organic traffic by paying for the same number of clicks from those keywords via Google Ads. 

you’d better have a piggy bank with a billion-dollar slot. XD

If you’re already certain about the importance of organic traffic as a valuable investment strategy, your primary concern now is likely how to generate organic visits.

The solution lies in implementing effective strategies, and we outline some of them below!

One way to get more people to visit your website without paying for ads is by using something called Search Engine Optimization (SEO).

To make this work well, you just need to have an SEO strategy that you stick with over time. This can help bring more visitors to your site.

Here are 5 key SEO areas you have to cover to improve your rankings and get more organic traffic to a website:

  • Keyword research: Finding and analyzing search queries that people use in order to target them with your content.
  • Content creation and optimization: Developing high-quality, relevant content that is optimized to rank well in search engines.
  • Technical SEO: Optimizing the technical aspects of a website to help search engines crawl and index the site.
  • Link building: Getting high-quality backlinks to improve a site’s authority and visibility.
  • User experience (UX): Ensuring that your website is user-friendly and provides a positive experience for visitors, which can indirectly impact your SEO.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing:

  • Businesses with blogs get 67% more leads than other companies.
  • 67% of business to business (B2B) marketers say B2B content marketing increases engagement and the number of leads they generate.
  • 88% of people credit branded videos for convincing them to purchase a product or service.

So, if you want more visitors without spending money, it’s important to understand how Content Marketing works and what you should do to use it regularly.

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.

It can help your email subscribers be aware of your latest articles or offers by integrating it into your marketing automation efforts.

It can also play a pivotal role in increasing your traffic and make you more relationships and possible crossovers

  • Create engaging blog content using different formats like images, infographics, videos…
  • Create an email strategy mixing blog content with campaigns, automate post distribution, and send valuable content to train subscribers to open and read emails.
  • Personalize subject lines in emails, adopting a friendly tone, focusing on relationship building.
  • Include clear, compelling calls-to-action in emails to drive subscribers directly to the most recent blogs.
  • Improve email campaigns with images, include short article summaries and clickable links to boost organic traffic.

Consistent renewal and improvement of your content are essential for sustaining and growing organic traffic. Keep your existing content up-to-date and valuable to search engine preferences for current and informative materials.

By regularly refreshing and maintaining your content, you can extend its ability to attract organic traffic well beyond its initial release, transforming it into a valuable asset for your website or blog.

To ensure your content stays relevant, start by identifying articles or pages that have become outdated or could benefit from new information.

Update statistics, examples, pricing, features and any outdated information to maintain its current validity.

Also, think about adding new sections, ideas, or real-life examples to make your content more valuable for your audience.

Once these updates are implemented, remember to adjust the publication date to reflect the latest changes. This signals to search engines that your content is fresh and relevant.

Lastly, promote the refreshed content across your marketing channels or email campaigns to reach both new and existing audiences.

This tip is all about making sure your content reaches the most possible of an audience there is.

When you publish a blog, don’t just put it on one website. Share it on different places like YouTube, Vimeo, Facebook, TikTok, twitter, email campaigns …

Take the time to tell more people about your content. The more you do this, the more people will find your message and like your brand, and you don’t even have to pay for ads.

Getting organic traffic needs time, research, and regularly making good content for the people you want to reach. It might be hard work, but it’s worth it because you’ll get consistent, scalable, and long-lasting results.

If your web pages show up well on Google, more people will visit your site without you having to do much. That’s why it’s important to know and use the main SEO techniques.

When someone searches for a specific keyword, all they can see from your blog is the article’s title, meta description, and the slug above the title. This is your only way to show the reader that you can answer their questions and establish yourself as an authority.

I’ll show you how to make your article look great online! because these are like the cool clothes your article wears on the internet.

meta title organic traffic

Titles: Make them catchy and interesting! Use words that grab attention and clearly represent your content, also use the year to show your article is up to date(e.g. 2024)

Meta Description: Write a brief, compelling summary. Include important keywords and make it intriguing, so people want to click and read more.

Meta Slug (URL): Keep it simple and relevant. Use keywords related to your content. A clean, easy-to-read URL is more inviting.

  • Keywords: Use words that people might type into Google when searching for your topic. This helps your article get noticed.
  • Clarity: Be clear and straightforward. Let people know what they’ll find in your article.
  • Length: Titles and meta descriptions should be the right length – not too short, not too long. Just enough to give a good idea.
  • Uniqueness: Stand out! Make sure your titles and descriptions are unique to your article.

When you’re working on making your content the best it can be, think about the people who will be reading it—your audience.

Instead of only trying to impress search engines and perfect your article to be fully SEO Optimized, focus on creating content that your readers, real people like you, will find interesting and helpful.

Imagine you’re talking to a friend in 9th grade. You want to grab their attention, answer their questions, and make the conversation enjoyable. It’s not just about the words on the screen; it’s about engaging the reader, sparking their curiosity, answering their questions and making your content something they’ll want to read and share.

So, when you’re optimizing, keep in mind that your audience is the VIP, and your content should be like a friendly chat that leaves a lasting impression!

If you want to check your website’s organic traffic, you can view organic traffic statistics about your site for free with Google Analytics or Google Search Console.

With these free tools, you can only check the organic traffic for a verified property—a website you own.

If you want to check the organic traffic to any website—let’s say a website of your competitor or for a client—you can use SEMrush’s Organic Research tool. it’s by far the best SEO tool to use.

Now, let’s discover how to check organic traffic with the various tools we’ve mentioned.

Universal Analytics:

  1. Go to your Google Analytics account; otherwise, create one.
  2. Go to ReportsAcquisition → All Traffic → Channels → Organic Search

Google Analytics 4:

  1. Go to your Google Analytics 4 account
  2. Click on “Reports
  3. Go to Acquisition—Traffic Acquisition—Organic Search

For the most accurate view of your organic traffic over time, go to the Performance tab in Google Search Console.

seo reporting metrics

It gives you a full visual insight with graph representing :

  • Total Clicks (The Actual Traffic)
  • Total Impressions (how many times a user saw a link to your site in search results)
  • Average CTR (the percentage of impressions that resulted in a click)
  • Average Position (average position of your site in search results)

SEMrush’s Organic Research Tool

Semrush allows you to uncover any website’s organic keyword rankings and estimate their organic traffic based on those rankings.

Go to the Organic Research tool and enter the domain.

You’re going to come across a screen that looks something like this.

The “Keywords” number at the top of this report tells you how many organic keyword rankings the site holds in the top 100 results on Google.

The “Traffic” number at the top of this report estimates how many monthly visits (organic traffic) the keywords bring to the site.

Final thoughts

Organic traffic is the most effective means of drawing attention to your blog or business. and It is crucial to enhance it using various tactics to naturally boost visibility, such as implementing an effective and proven SEO strategy, as well as engaging in email and social media marketing.

Additionally, consistently creating high-quality and relevant content plays a pivotal role in driving sustainable organic traffic growth.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

3 thoughts on “What is Organic Traffic? How to Track and Explode It?”

  1. Pingback: 10 Most Important SEO Reporting Metrics & How To Track Them

  2. Pingback: What Is A Keyword Ranking? How To Track & Boost It?

  3. Pingback: Get Your Free SEO Report Card In Minutes: A Step-by-Step Guide

Comments are closed.

Scroll to Top