SEO Competitor Analysis PDF: Dominate Search

Competitor analysis is one of the most aspect for an SEO strategy to work and to actually show results.

By looking at the strategies of competing websites or blogs, you can uncover how they achieved their success.

This information can provide actionable steps and tips to improve your own rankings and increase organic traffic.

This article outlines 5 key steps to crafting the ultimate SEO competitor analysis report.

It will covers all the aspects from identifying competitors to identifying gaps in content and much more.

Let’s get into it!

  • Competitor analysis helps in knowing your website’s strengths, weaknesses, and strategic advantages of competitors.
  • Keyword research is essential for understanding search trends and optimizing content.
  • On-page SEO analysis focuses on optimizing individual web pages for search engines.
  • Off-page SEO analysis involves assessing external factors that impact search engine rankings.
  • Content gap identification helps in uncovering opportunities for creating valuable and unique content.

Starting the journey to mastering SEO and ranking higher requires a clear view of the landscape.

This means you must analyze your competitors.

This step is essential for our competitor analysis report. It’s not just about knowing who they are. It’s also about understanding their strategies and the reasons behind their success.

Source: SaraAnalytics

By looking at the websites that are stealing your top rankings, you will learn a lot about who they are and why they’re doing to get there.

This search will help you find many good chances to improve how my own website shows up in search engines/

To easily identify who you’re up against, I follow these steps:

Firstly, go the SEMrush’s Organic Research tool (it’s free).

Enter your domain, select your country, and click “Search.”

Now, scroll down to the tab labeled “Main Organic Competitors.”

These are the top websites you’re competing with in Google’s top 20 search results. They are your enemies 😉

You can a full list of all your SEO competitors, click “View all X competitors.”

Now you know exactly who your SEO competitors are. This is the perfect place to start for a competitive analysis. 

You can start to draw comparisons and identify areas where you can make your content stand out and for your SEO strategy to work.

You have to regularly update your knowledge about the competitive landscape, Learn from resources on competitor analysis will make sure you stay ahead in the game.

After digging deep into your competitors are doing with their SEO and content, you’ll find a big answer and that is: Content Gap.

More specifically, the keywords your competitors are ranking for, but you aren’t. 

Here’s a break down for how to find the content gap in your website:

We’re going to use the Keyword Gap tool.

Start by filling in the top 5 competitors that you’ve found previously. Once done, choose the desired location and press compare.

Now, scroll down the dashboard, and you’ll see a table with tons of keywords.

Now, click the “Missing” filter to see only the keywords all of your competitors rank for, but you don’t. 

Now you have a full content calendar of keywords to write about, go and kill the words!

When it comes to getting noticed online, SEO is like the secret sauce, and keyword research is the key ingredient you just can’t skip. It’s all about getting into the heads of your audience and figuring out what they’re typing into Google.

Think of it this way: Imagine you’re trying to find the perfect pizza place. You might search for “best pizza near me” or “cheap pizza delivery in [your city].” Those are your keywords – the words you type into the search bar to find what you’re looking for.

Now, as a content creator or website owner, you want to be the pizza place that pops up at the top of those search results. That’s where keyword research tools come in handy. They’re like your personal detectives, helping you uncover what people are searching for and how often.

Tools like SEMrush, Ahrefs, or even Google’s Keyword Planner are like your sidekicks in this SEO adventure. They give you all sorts of juicy details, like how many times a keyword gets searched each month, how many other websites are trying to rank for it, and whether it’s more popular at certain times of the year.

Here’s the kicker: Instead of going for the most obvious keywords, like “pizza,” which are super competitive, you can target what we call “long-tail keywords.” These are more specific phrases, like “best gluten-free pizza in [your neighborhood],” or “pizza delivery open late.”

These long-tail keywords might not get searched as often, but they’re like little gold nuggets because they’re easier to rank for and they attract people who are really interested in what you have to offer. Plus, if you’re running a local business, you can target keywords that are specific to your area, which is a game-changer for local SEO.

So, next time you’re brainstorming content ideas or optimizing your website, remember to dig deep with keyword research. It’s like putting on your detective hat and uncovering the secret codes that’ll help you rise to the top of the search results!

Here’s a simple table that outlines the types of keywords I would consider:

So, after I’ve got myself a good bunch of keywords, it’s time to figure out which ones really matter. I look at each of them and think about how much they relate to what I’m trying to achieve. It’s not just about grabbing any old keyword; it’s about snagging the ones that can really boost my content game.

Once I’ve checked out what my competitors are up to and figured out what people are searching for, it’s time to take a closer look at their websites. This part is called on-page SEO analysis, and it’s where I get into the nitty-gritty of how they’re setting things up to get noticed by search engines.

Technical SEO is a big deal here. It’s all about making sure the basic stuff on a website is set up right so search engines can understand it properly.

One thing I really pay attention to is the meta descriptions. These are short blurbs that show up in search results, giving a sneak peek into what a page is about. Getting these descriptions just right can make a big difference in how many people click through to a website from search results. So, I spend some time making sure they’re catchy and informative.

Here’s a quick checklist I use for on-page SEO analysis:

  • Evaluate page titles and meta descriptions for relevance and uniqueness
  • Check for proper use of header tags and keyword placement
  • Assess website loading speed and mobile responsiveness
  • Review internal linking structure and URL optimization

By systematically analyzing these on-page factors, I can pinpoint areas that require improvement and develop a strategy to outperform my competitors in search rankings.

So, you’ve put a lot of effort into planning your SEO strategy and checking out how it’s going. Now, it’s time to talk about off-page SEO stuff – the things that happen outside of your website but still affect how well you show up in search results.

Off-page SEO is super important for digital marketers who want to get more people visiting their site without paying for ads. It’s all about what other websites say about yours.

Think of it like this: if lots of reputable websites link to yours, search engines like Google think your site is pretty cool and worth showing to others. That’s why building a strong network of links back to your site is key.

But it’s not just about links. Social media is another big player in off-page SEO. When you interact with your audience on platforms like Facebook, Instagram, or Twitter, and share useful stuff from your website, you’re not just making friends – you’re also driving mo

To make sure you’re doing off-page SEO right, here’s a simple checklist to keep in mind:

  • Monitor your backlink profile regularly
  • Engage with influencers and thought leaders in your industry
  • Share your content across social media platforms
  • Encourage user-generated content and reviews

In my SEO report, I always talk about stuff happening outside our website that affects how well we show up in search results. It’s like checking out what the cool kids are saying about us online. Like, this one study found that posts with lists or how-to guides get more links from other websites. Knowing this helps us decide what kinds of stuff to write in the future.

So, picture this: understanding what’s going on in your industry is like having a map to navigate through a busy city. You need to know where your competitors are heading to find the best route for yourself. That’s where checking out their SEO strategies comes in handy. It’s like getting insider info on what’s working and what’s not.

Once you’ve scoped out the competition, you can spot areas where you can shine. It’s like finding those hidden gems in a treasure hunt. Maybe there’s a keyword or a tactic they haven’t tapped into yet. That’s your chance to swoop in and make your mark.

Keywords are the secret sauce of SEO. They’re like the magic words that help people find your website. So, doing some research to find the juiciest ones for your business can really pay off. It’s like knowing exactly what people are searching for and serving it up on a silver platter.

But knowing the keywords is just half the battle. You’ve got to put them to work. That’s where SEO tactics come into play. It’s like fine-tuning your website and content to make sure you’re front and center when people hit that search button.

Now, here’s the kicker: SEO is a bit like a fast-moving train. Trends and tools are always changing, so you’ve got to stay on your toes. Keeping up with the latest tricks of the trade keeps you ahead of the game. It’s like having a secret weapon that nobody else knows about.

So, if you’re ready to take your website to the next level, grab that free SEO guide. It’s like having a roadmap to success right at your fingertips. With all the tips and tricks inside, you’ll be well on your way to dominating the online world.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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