7 Free SEO Report Templates Ready for Use (2024)

Making your website show up on Google can sometimes feel tricky. It can be frustrating when it seems like all your SEO efforts for your website don’t really help.

Businesses in 2024 spend a lot to be the best on Google, and if you’re part of that, you might need to create a report about it.

But guess what? We’ve got your back with some easy to use templates.

Imagine having to make those boring SEO reports again. They take forever. And if you were creating these reports for your clients, there’s a chance your clients might not care too much about them.

Here’s the usual painful process

  1. Open a bunch of different tabs and tools.
  2. Copy and paste data for hours.
  3. Send a report to your client (they probably won’t read it).
  4. Spend another hour explaining everything on a call.
  5. Repeat forever.

It’s a messy job, but it doesn’t have to be!

We’re here to help by giving you not 1, not 3, but 7 awesome SEO report templates.

These will make your clients happy and impressed. The best part? Setting them up takes just 15 minutes – really simple! Forget the old, boring way, and make your reports special without any extra hassle.

Quick Answer

An SEO Report is like a thorough checkup for your website. It gives you a detailed breakdown of all the important numbers to understand where your website stands and how well it’s doing. It’s basically a health report for your website!

An SEO report is like a report card for your website. It displays essential metrics and relevant data. It aids in comprehending the SEO performance of any website.

It helps you see if your SEO strategy is working well or if there are things that need fixing.

This report is your go-to if you want to tell your boss how SEO is helping the business. Or, if you want to show your client that the work you’re doing on their website is making a difference.

It’s not just about numbers; it tells a story of how your efforts are paying off and making a real impact.

Like any business, regularly checking how things are going helps it show up in search results. It also helps spot the areas that need improvement. Your website is no different.

If you aim to surpass your competitors and turn your dreams into reality, you can’t skip the step of having an SEO Report.

And here’s a crucial point. Running a successful blogging business isn’t just about putting up new SEO-friendly blog posts.

You can’t just cross your fingers. It’s a marathon, not a sprint. You need to keep a close eye on every detail, measuring and tracking all seo kpis for the long haul.

An SEO Report comprises a collection of key metrics. It gives insights into various aspects of search visibility. It also covers average position and organic search traffic. It also covers landing pages.

These metrics provide valuable data for optimizing strategies and ensuring the effectiveness of SEO efforts.

Here are the 10 Most Important Metrics to Track:

  • Organic Traffic: The number of visitors who find your website through unpaid search results. Tracking organic traffic helps gauge the effectiveness of your SEO efforts.
  • Keyword Rankings: The position your website holds in search engine results for specific keywords. Monitoring keyword rankings is crucial for assessing SEO performance and adjusting strategies.
  • Referring Domains: The number of unique websites linking to yours. Tracking referring domains helps measure the strength and diversity of link building tactics, influencing search engine rankings.
  • Indexed Pages: The total number of pages from your website that search engines have included in their index. Monitoring indexed pages ensures search engines recognize and display your content.
  • Website Health Score: A composite metric assessing various factors like site speed, mobile-friendliness, and security. It provides an overall snapshot of your website’s health and user experience.
  • Click-Through Rate (CTR): The percentage of users who click on a link compared to the total number of users who view it. Monitoring CTR is essential for evaluating the effectiveness of your content and marketing campaigns.
  • Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with website usability or content relevance.
  • Website Authority: A measure of your website’s credibility and influence in your industry or niche. High website authority enhances search engine rankings and fosters trust among users.
  • Page Speed: The time it takes for a web page to load completely. Faster page speeds improve user experience, reduce bounce rates, and contribute positively to search engine rankings.
  • Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. Monitoring conversion rates provides insights into the effectiveness of your website in turning visitors into customers or subscribers.

You can find our detailed SEO Reporting metrics worth tracking here.

Check out our detailed article about The best SEO Reporting Tools in 2024

SEO reporting tools are really important for figuring out and improving how well your website is doing.

They collect and look at data to give you helpful insights into different parts of your SEO plan.

Our Best Pick for the SEO Reporting tool to use is SEMrush

[editorial-rating id=”2913″]

SEMrush stands as my favorite SEO Reporting Tool of All SEO tools.

With 55+ Features, it makes reporting, exploring and visualizing your website’s data easier.

You can easily track keyword keyword rankings, rank tracking, website monetization, competitor SEO analysis, content optimization, social media management, backlink analysis and more.

SEMrush offers these pricing plans (Pay Annually and Save up to 17%)

  • Pro: 129$ per month
  • Guru: 249$ per month
  • Business: 499$ per month

Try SEMrush 7 days Free Trial here.

We’ve got you the Best 7 Free SEO Report Templates that are ready for you to use right away.

You can effortlessly create monthly SEO reports using these templates.

Each report include all the important metrics and kpis about how your website is doing overall in searches.

So, if you want to create SEO reports that are clear and packed with information, you’re in the right place.

Let’s check out what these templates include and how they can make your SEO reporting a breeze!

The Ahrefs team offers one of the finest SEO report templates. It’s no wonder, since they’re the brains behind a leading SEO tool in the market.

This Google Slides template is a comprehensive guide. It covers everything essential for your report. It’s especially effective when you export data directly from Ahrefs.

Click here to make a copy of the SEO report template.

This template is available for Google Docs, Word, or as a PDF. It allows you to input data from Google Analytics, a tool you likely already have access to with your domain.

Moreover, it guides you on obtaining and explaining this data to various stakeholders.

Click here to make a copy of the SEO report template.

If you enjoy using spreadsheets to check how well your website is doing on search engines, this template is perfect for you.

Just put in the info from Google Search Console right into this handy template. It breaks down important details like how many people visit, how often your pages show up in searches, and how many clicks they get.

The details are sorted by each page on your site. Easy peasy!

Click here to make a copy of the SEO report template.

Local SEO report template

If you have a shop or offer services in your neighborhood, it’s crucial to know how well your website is ranking in local searches. 

Imagine you have a small store and want nearby people to easily find you online. This SEO report template is designed specifically for you! It helps you assess your website’s performance in your local area, so more people can find your shop or services. It’s like a treasure map for your business!

Click here to make a copy of the SEO report template.

Data-Driven SEO Report Template

This monthly SEO report template is made to include the metrics and insights that businesses want in an SEO report.

The SEO Report Template, known as In-House GHS, delves deeper into enhancements made internally. It gauges metrics directly influencing revenue.

Access this SEO report template instantly.

Follow these simple steps to replicate the template for clients and business purposes.

Select File > Make a copy.

Provide the template with a name of your preference. Select the desired location for saving (on your Drive, etc.) Then press OK.

You will now have a fully-editable duplicate of the file on your Google Drive.

Click here to make a copy of the SEO report template.

Visual SEO Report Template

The visual SEO report template is created with Databox. It is a Business Analytics Platform and KPI Dashboards tool. It offers a streamlined approach.

Use this SEO report template easily with these four steps:

1. Register for a free Databox account.

2. Install our databoard from the marketplace.

3. Connect your external data sources.

4. Witness the live population of data.

This template is for SEO professionals. It’s for those who consistently measure the same metrics monthly. It provides an automated solution for report generation.

Once your data sources are linked, metrics are dynamically updated. This saves significant time for you and your team. Reports are generated based on your specified requirements.

Click here to make a copy of the SEO report template.

SEO content audit template

If you have to report on your website’s SEO performance, it’s important to give clients or stakeholders clear next steps.

This template helps you go beyond just reporting and instead guide them through a thorough content audit. This audit is a useful tool to get the most out of their SEO efforts.

By using this template, you can help them take a more strategic and informed approach. This improves the effectiveness of their SEO strategies.

Click here to make a copy of the SEO report template.

Optimizing your website for Google in 2024 is a significant investment for businesses.

Crafting SEO reports doesn’t have to be tedious. In this article we provided 7 easy-to-use templates to simplify the process and impress your clients or just yourself 🙂

SEO reports are like check-ups for your website. We highlight key metrics to track. We emphasize their importance in assessing SEO performance. We recommend SEMrush as a top SEO reporting tool because it’s user-friendly.

This article presents seven free SEO report templates. Each one caters to specific needs. They streamline reporting, making it visually appealing and insightful. You can choose from Ahrefs’ comprehensive guide or Backlinko’s versatile template.

These templates not only make that process easier but also make your reports stand out. They tell a compelling story of your SEO efforts. Embrace these templates. Spend only 15 minutes setting them up. Transform your reporting process effortlessly. Elevate your website’s visibility on Google with efficient and impactful SEO reporting.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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