Boost your Success With This Free SEO Dashboard (2024)

Hey, marketer friend! Too much data can be a headache, right? Well, good news – less is more!

Instead of overwhelming yourself or your team, focus on the important numbers for your goals. Keep it simple, so everyone understands and can make smart decisions.

Now, let’s talk about your SEO. Ever feel lost? A reporting dashboard is your only solution.

It shows you which pages are doing great and which need help, how your backlinks are doing, what pages are indexed and what pages are not…

Our guide helps you set up this superhero tool. It’s not just about numbers – it’s about making smart choices for your SEO.

Let’s make your data work for you!

An SEO Reporting dashboard provides a real-time interface that showcases key components of an SEO campaign.

It commonly features metrics like keyword rankings, organic traffic, referring domains, indexed pages, and other relevant data. This tool equips you with comprehensive information to enhance your clients’ performance in organic search and makes it easy for progress reporting.

A specialized SEO Reporting dashboard is designed to let you monitor key performance indicators (KPIs) / metrics in an easy and comprehensive view.

From the advantages of getting an SEO Reporting Dashboard is :

  • You can easily track key performance indicators (KPIs) and metrics in a user-friendly interface.
  • Simplify the identification of campaign strengths, weaknesses, and areas for improvement to gain a comprehensive view of SEO performance.
  • Navigate through technical SEO aspects with ease, providing you with a simplified and intuitive interface.
  • You will have an automated tracking system for all of metrics.
  • Empower decision-making with organized data presentation.
  • Continuously monitor progress, facilitating timely adjustments to the SEO strategy for optimal results.

After going through many SEO Reporting tools, I found that SEMrush Project Dashboard is the best SEO Reporting Dashboard tool in the market.

It can generate your dashboard in a matter of seconds—all you need to do is create a Project.

You can find Project Dashboard at the top of the left-hand navigation menu. Choose one of your ongoing projects from the list or set up a new one.

seo reporting dashboard example
Source: SEMrush.com
seo reporting dashboard example
Source: SEMrush.com

You’ll see all available data for the selected project as you are directed to the dashboard. This includes data from basic metrics like Bounce Rate and Backlinks to On Page SEO Recommendations. The website’s key metrics and tendencies will be found on this single page.

The data in each widget originates from a tool or report in the SEMrush SEO toolkit.

If you want more detail, press the ‘View Full Report’ button at the bottom of a tab. You’ll then be redirected to the corresponding tool or report.

Position Tracking, also referred to as rank tracking or SERP tracking, provides you with website’s daily rankings for a personalized set of target keywords.

You can customize your tracking parameters by specifying the geographic location and device type (mobile phone, tablet, or desktop) of interest.

This tool is equipped with several features such as tagging, sorting, filtering, and report exporting, facilitating marketers in efficiently navigating their website’s SEO or PPC performance.

Highlighted Features:

  • Ability to track any keyword and domain — even those not in the main Semrush database
  • Track and compare multiple geographic locations or device types in a single project
  • Featured Snippets report to look for featured snippet opportunities
  • Easy local SEO tracking and local competitor discovery
  • Simple PDF reporting to share results with colleagues and clients
  • Track your rankings in several different search engines: Google, Bing, and Baidu

SEMrush’s Organic Research give you lots of information about a website’s main competitors in organic searches.

These reports show which keywords bring in their traffic, whether they rank for any special search features, and more. This helps you discover additional ideas for articles to write about.

You can check the SEO of any competitor easily by looking up their domain in our database.

Highlighted Features:

  • Analyze a complete list of your competitor’s organic keyword rankings and pages
  • See a competitor’s recent ups and downs in their search rankings
  • Identify all of the competing domains your website is up against for organic search traffic
  • Flexible filters for honing in on specific research
  • SERP Features analysis to see all the keywords related to a website that have special results on Google

SEMrush’s Site Audit is like a doctor for websites.

It checks the site’s health and gives a list of problems, so you know where it’s not doing well. Fixing these problems helps make the website better for search engines.

Highlighted Features:

  • Over 140 on-page and technical SEO checks from surface-level issues like duplicate content, broken links, crawlability…
  • Flexible settings—domain, subdomain, or subfolder crawling. Ability to render JavaScript code by choice, as well as include/exclude specific pages. Choose between auditing the desktop or mobile version of a site,
  • On-demand crawling & scheduled auto re-crawls on a daily or weekly basis,
  • High-speed crawler that will process all your pages in minutes, not hours,
  • Awesome UI—big-picture reports with an ocean of data.

The On Page SEO Checker tool provides you with a simple and organized checklist of actionable steps to enhance the rankings of your website pages.

You’ll receive suggestions for on-page SEO improvements, semantically relevant words to integrate into your content, recommendations for target content length and readability, as well as insights into potential backlink opportunities.

The specific optimization recommendations are created by analyzing the top 10 competitors in real-time for each of your chosen target keywords.

On Page SEO Checker seo reporting dashboard

Highlighted Features

  • User-friendly interface and workflow for beginners
  • Easy to find low hanging fruit when importing data from other sources (Google Search Console, Google Analytics, Organic Research, Position Tracking, Excel file)
  • Clear prioritization of your to-do list based on how to make the most impact in the shortest amount of time
  • Benchmarking against your rivals in the top-10 results by gathering and providing data on their websites’ performance
  • Ideas to target SERP Features
  • Idea Tasks report to follow your trend of recommendations over time

Backlink Audit allows you to examine your domain’s backlink profile more closely, helping identify links that could impact your rankings positively or negatively.

The tool facilitates a step-by-step process to audit all your links, assess any potentially harmful signals from suspicious links, contact website owners via email, and generate a reject file for submission to Google.

backlink audit seo reporting dashboard

Highlighted Features

  • Integration with Google Search Console, Google Analytics and Majestic to ensure the most accurate backlink data
  • Filters and sorting to quickly identify all spammy backlinks
  • Email integration to manually ask website owners for link removal in severe cases
  • Ability to create a disavow file and remove your site’s association with any potentially harmful links
  • “Lost & Found” report to keep track of new and lost backlinks over time

I utilize the Link Building Tool to gather potential link-building opportunities for my website.

It offers a user-friendly interface to manage outreach campaigns, aiming to secure valuable links.

With this tool integrated into SEMrush, I find it easy to analyze my SEO competitors and reach out to others at the same time.

The tool provides a workflow to audit all of your links, analyze the toxic signals associated with any suspicious links, send emails to website owners, and create a reject file to send to Google.

link building tool seo reporting dashboard

Highlighted Features

  • Integration with Google Search Console, Google Analytics and Majestic to ensure the most accurate backlink data
  • Filters and sorting to quickly identify all spammy backlinks
  • Email integration to manually ask website owners for link removal in severe cases
  • Ability to create a disavow file and remove your site’s association with any potentially harmful links
  • “Lost & Found” report to keep track of new and lost backlinks over time

SEMrush Traffic Analytics is like having a super-smart detective for websites. It gives you estimates of how much traffic a site gets on both desktop and mobile.

This helps a ton when you want to compare sites, check out a new market, or plan a killer strategy for advertising.

With this tool, you can dig deep into a website’s traffic sources, see how people interact with the site, find out what devices they use, and even understand if different websites share the same audience.

This tool is incredibly handy for checking if you’re heading in the right direction.

traffic analysis seo reporting dashboard

Highlighted Features:

  • Estimates of total website traffic to any domain and its subdomains, and subfolders
  • Visits, unique visitors, pages/visit, average visit duration, and bounce rate analysis
  • Traffic channels
  • Geolocation-based web traffic analysis
  • Top “destination sites” that users visit directly through hyperlinks on the analyzed domain
  • Historical data back to January 2017
  • Mobile/desktop traffic
  • Audiences’ overlaps
  • Comparison for up to 5 domains

The PPC Keyword Tool provides a simple method for strategizing and launching a well-optimized Google Ads campaign.

Users can efficiently manage keywords at both the campaign and ad group levels, swiftly establish negative keywords, and effortlessly export the campaign plan for seamless importing into Google Ads Editor.

ppc keyword tool seo reporting dashboard

Highlighted Features

  • Automatic cross-group negative keyword generator
  • Easy to set up single-keyword ad groups
  • Search volume and CPC data based on targeted location (specific to city level)
  • Ability to refresh keyword metrics on-demand
  • Download and upload your campaign file to Google Ads Editor
  • Auto-grouping feature to create ad groups with a single click

Fellow marketers! Wrapping it up – dealing with heaps of data can be a headache, right? Well, here’s a tip: keep it simple, focus on what matters for your goals, and make smart decisions.

Now, onto SEO. Feeling lost? That’s where an SEO Reporting Dashboard swoops in like a superhero. It’s your go-to for real-time insights into how your SEO game is going. But why bother?

This dashboard is like a magic lens, showing you the big picture of your SEO journey. It simplifies things, tracks your performance, and lets you make decisions with ease. Creating it is a breeze with SEMrush Project Dashboard – your one-stop-shop for all things SEO.

In a nutshell, these tools cover everything from tracking your keywords to analyzing your competitors, fixing website issues, and optimizing your content for search engines. They’re like a trusty sidekick for your SEO adventures.

So, let’s keep it simple, stay on the right track, and make that data work wonders for you! Happy optimizing!

  1. What is the best SEO dashboard?
    • The choice of the best SEO dashboard depends on your specific needs. Popular options include SEMrush, Google Data Studio, and Tableau, each offering unique features.
  2. What is an SEO reporting tool?
    • An SEO reporting tool is a software or platform that helps collect, analyze, and present data related to your website’s SEO performance, often in the form of a dashboard.
  3. How do I create an SEO dashboard in Google Analytics?
    • To create an SEO dashboard in Google Analytics, navigate to the “Customization” tab, choose “Dashboards,” and click on “Create.” Use widgets to add specific SEO metrics for a personalized dashboard.
  4. How do I check SEO in Google Analytics?
    • In Google Analytics, go to the “Acquisition” tab, select “Overview,” and then click on “Organic Search.” Here, you’ll find valuable data related to your website’s SEO performance.
  5. Does Google Analytics have an SEO tool?
    • While Google Analytics is not a dedicated SEO tool, it provides valuable insights into website traffic, user behavior, and keyword performance, making it a useful resource for SEO analysis.
  6. Are Google Analytics free?
    • Yes, Google Analytics offers a free version with robust features. However, there is also a premium version, Google Analytics 360, which comes with additional functionalities.
  7. Where can I get SEO data?
    • You can obtain SEO data from various sources, including SEO tools like SEMrush, Ahrefs, Moz, and Google Analytics. These tools provide insights into keyword rankings, backlinks, and overall website performance.
  8. Is SEO a web analytics?
    • While SEO and web analytics are related, they are distinct. SEO focuses on optimizing a website for search engines, whereas web analytics, including tools like Google Analytics, provides broader insights into website traffic, user behavior, and performance.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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