10 Most Important SEO Reporting Metrics & How to Track Them

SEO Reporting metrics are like signals that show if your SEO is doing well. Some are really important, some are helpful, and some are just for show and won’t help you decide what to do next.

In this Article, We’ll go through the 10 SEO metrics that are worth tracking.

Ultimately, you will know which aspects truly mirror the impact of your SEO

Organic traffic shows you all unpaid clicks originating from search engines.

Why it’s important:

If more people are visiting your website from search engines, it could mean your SEO is working well.

But, just having more visitors doesn’t mean you’ll make more sales unless you find ways to make money from your website traffic, like showing ads.

How to Track :

For the most accurate view of your organic traffic over time, consult the Performance tab in Google Search Console.

It gives you a full visual insight with graph representing :

  • Total Clicks (The Actual Traffic)
  • Total Impressions (how many times a user saw a link to your site in search results)
  • Average CTR (the percentage of impressions that resulted in a click)
  • Average Position (average position of your site in search results)

You can also get a rough estimation of your website’s traffic using SEMrush’s traffic Analytics, and you can compare your website’s traffic to your competitors too!

Further Reading

Keyword rankings refer to a website’s organic position in search engine results for specific keywords.

In other words, it tells you where your website appears on the search results page (SERP) for the keywords you’re targeting.

Why it’s important:

Not all keywords are created equal. Some are more relevant and valuable to your business than others. By understanding your keyword rankings, you can:

How to Track :

There are several ways to track your keyword rankings, but for the most accurate and detailed results, consider using SEMrush’s Position Tracker. Here’s how to use it:

To start, go to Position Tracking, enter your URL, and click “Set up tracking

seo reporting metrics

Then, select your preferred search engine, device, and location where you want to track the keyword.

seo reporting metrics

Then, enter the keywords you want to track or import them as a csv or excel format.

seo reporting metrics

Click on Start Tracking, and See where your keywords are ranking.

seo reporting metrics

Referring domains are websites that link back to yours. These backlinks act as votes of confidence in your website and play a crucial role in SEO.

Why it’s important:

Backlinks are one of the most important ranking factors for Google.

Based on a statistic, 53% of SEO experts believe that backlinking will one day be just as important as search.

it show that there’s a strong positive correlation between the number of referring domains and organic traffic. In simpler terms, the more referring domains you have, the more organic traffic you’re likely to attract.

How to Track :

Semrush is a powerful SEO tool that offers comprehensive insights into your website’s backlinks, including referring domains. Here’s how to track your referring domains using Semrush:

Start by opening Backlink Analytics, and enter your website URL in the search bar.

Go to the Referring Domains report.

Analyze the referring domains graph. The graph will show the number of referring domains over time, allowing you to visualize the trend.

Click on the “New” and “Lost” tabs to identify newly acquired and lost referring domains respectively.

Explore the table of referring domains. This table provides details like the referring domain URL, authority score, backlinks count, and anchor text.

Further Reading

Indexed pages are the URLs on your website that search engines have discovered and added to their vast database. These pages are eligible to appear in search results and drive organic traffic to your website.

Why it’s important:

For your website to be found in search engine results pages (SERPs) and generate organic traffic, your pages have to be indexed. Tracking them will help you :

  • Track your website’s growth: Generally, you want to see a steady increase in indexed pages as you publish new content. This indicates your website is expanding and becoming more visible to search engines.
  • Identify potential SEO issues: Any sudden drops or significant fluctuations in the number of indexed pages might signal technical SEO issues that need to be addressed.
  • Prioritize content indexing: For larger and complex websites, monitoring indexed pages becomes even more crucial. It allows you to identify and prioritize important pages for indexing to ensure maximum visibility.

How to Track :

For the most accurate report about your indexed page we recommend using Google Search Console.

Here’s how to use it to track your website’s indexed pages:

Open Google Search Console, and head over to indexing (pages)

Initially, you’ll see a graph illustrating indexed and non-indexed pages over time.

Continue scrolling to discover the primary reasons why your pages may not be indexed. If you click on a specific problem, it will display the affected pages.

If you wanted to check a specific post or page if it is indexed, simply copy its url and paste it in the search bar.

Quick Tip: If you have found that some of your pages are not indexed, You can request indexing them (it’s not guaranteed but it worked for us nearly 90%)

The Site Health Score in your Site Audit campaign is based on the number of your total errors and total warnings that were found on the pages crawled on your site.

Errors have more impact on your Site Health Score than warnings, so it is recommended that you address errors first if you can.

Why it’s important:

The Health Score provides a reliable snapshot of your overall technical SEO performance.

It simplifies monitoring and allows you to track progress over time. You can see not only how your score changes but also the specific errors contributing to those changes.

How to Track :

All you need is a project set up in SEMrush’s Site Audit tool.

Start by entering your website in the SEO Audit bar

Next, customize the audit settings according to your preferences.

And start observing and analyzing your website’s health and performance. it should look something like this.

Search engine visibility (also known as “search visibility” or “SEO visibility”) is the share of traffic that a website receives from its rankings in the organic search results.

According to Backlinko’s recent Google click through rate industry study, the third result in Google gets 18.6% of all clicks.

Why it’s important:

SERP visibility directly impacts website traffic and potential leads. Achieving a high visibility score increases the chance of users clicking through to your website from search results.

How to Track :

You can also calculate your website’s search visibility with Semrush.

serp visibility
Source: SEMrush

You will get a rating from 0% to 100%, the more it increases the more your pages are seen.

By actively monitoring and improving your SERP visibility, you can attract more organic traffic and achieve your website’s goals.

It is the percentage of users visiting your website from search results, reveals the effectiveness of your title tags and meta descriptions.

Why it’s important:

It essentially tells you how compelling your content appears in search engine results pages (SERPs).

How to Track :

Divide the number of clicks by the number of impressions, then multiply by 100. For example, 10 clicks on your website out of 100 impressions result in a 10% CTR.

Open The Performance tab in Google Search Console and click Search results.

Tick the boxes for Total clicksTotal impressionsAverage CTR, and Average position.

Analyze your Average CTR to understand your website’s overall performance and identify top-performing pages and keywords.

Bounce rate refers to the percentage of website visitors who leave without engaging further.

meaning they don’t visit another page or take any action like filling out a form.

This metric serves as an indicator of how engaging and relevant your content is for your target audience.

Why it’s important:

Monitoring bounce rate helps identify potential weaknesses in your SEO strategy and website performance. A high bounce rate can indicate issues like:

How to Track :

You can calculate bounce rate by dividing the single-page visits by total visits to your site during a set period.

The bounce rate is reported as a percentage of the total visits during the specified time frame.

For example, if you had 500 visitors to your site on day X and 250 left without taking action, your bounce rate on day X is 50%. This includes visitors who remained on the page until the session timed out.

By analyzing bounce rate and comparing it to competitors, you can gain valuable insights into your website’s performance and identify areas for improvement.

Website authority, represented as Authority Score by SEMrush, is an SEO metric predicting your website’s ranking potential in search engines. This score is based on a sophisticated analysis of your website

Why it’s important:

  • Backlink profile: Quality and quantity of websites linking to yours.
  • Organic search traffic: Volume of organic visitors coming to your site.
  • Other relevant data: Additional factors influencing website ranking.

Understanding The Score:

  • Logarithmic scale: The score ranges from 1 to 100, where higher numbers indicate greater authority.
  • Interpretation: A higher score suggests your domain is stronger and more “authoritative” in the eyes of search engines.

How to Track :

Start by heading over to SEMrush’s Domain Overview

You’ll now see your website’s authority score along with how many backlinks you have.

seo reporting metrics

Page speed refers to how quickly your website pages load on different devices and browsers.

Why it’s important:

  • User Experience: Users expect fast-loading websites. Slow page speeds lead to frustration, abandonment, and reduced engagement.
  • SEO Ranking: Google considers page speed as a ranking factor. Websites with faster loading times tend to rank higher in search results.
  • Conversion Rates: Faster page speed can improve conversion rates by keeping users engaged and encouraging them to take action.

How to Track :

A valuable tool for auditing your website’s page speed is Google’s PageSpeed Insights.

Simply enter a URL and click “Analyze” to receive comprehensive information about the page’s performance, including:

  • FCP (First Contentful Paint): Measures the time it takes for the first content to appear on the screen.
  • LCP (Largest Contentful Paint): Measures the time it takes for the largest content element to load.
  • TTI (Time to Interactive): Measures the time it takes for the page to become fully interactive.
  • First Input Delay (FID): Measures the time it takes for the browser to respond to a user’s first interaction.


In conclusion, SEO metrics play a crucial role in evaluating the success of your SEO efforts. While organic traffic is an important indicator, it’s not the only metric that matters.

It’s essential to dive deeper into organic traffic and understand its intricacies, such as organic visibility and click-through rate (CTR). Monitoring keyword rankings is also vital for SEO success.

To track these metrics effectively, it’s important to choose the right tools for comprehensive SEO tracking and learn how to use them effectively. Optimizing SEO metrics can lead to better ROI, and there have been successful case studies showcasing the impact of metric optimization on ROI.

Lastly, it’s important to dispel common myths about SEO metrics. Not all metrics are equally important, and it’s crucial to focus on the ones that align with your goals.

While SEO metrics can provide insights into past performance, they can’t predict future success. By understanding and utilizing SEO metrics effectively, you can drive your SEO strategy towards success.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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