5 Best SEO Reporting Software to Scale Your Organic Traffic in 2024

Are you trying to keep one eye on your website’s traffic, another on backlinks and referring domains, another on indexed pages and CTR, and yet another on taking your website to the top rankings pages?

Creating an SEO report is no simple task. With all of these metrics that play a role in deciding whether your website is ranking or not, you have to choose the right sword for your battle.

With dozens of tools available, each claiming to offer the best SEO reporting software, but do their features agree with this?

That’s why you need the best SEO Reporting software in your tech stack. So let’s explore the best tools for the best SEO Reports to help you make informed decisions and take your website to new heights. 🚀

Free Trial

Best For




7-day trial

Overall SEO Reporting



14-day trial

Backlinks Analysis



10-day trial




30-day trial





Keywords Ranking


From organic traffic to backlinks overview, page speed, and other metrics, let’s review the software that can help you make your SEO report like a pro. 🧑‍💻⚡️

semrush seo reporting software
Via Semrush

When it comes to SEO reporting, SEMrush is the undisputed champ to create perfect SEO Reports, and here’s why. 

SEMrush has an extensive database that’s refreshed daily, which not many tools do, making sure you receive the most up-to-date insights about your website.

SEMrush doesn’t just give you a bunch of confusing data and disappear. They show the information in beautiful graphs and charts that even SEO experts would appreciate.

SEMrush nails it with their tool called “My Reports.” You can adjust your reports to match your specific goals. With over 200 widgets and metrics to choose from, you can easily drag and drop to customize your report just the way you want.

You can also create white-label SEO reports for agencies, featuring your brand at the top to show your expertise and get more clients.

You can also set up automated reporting schedules that deliver fresh SEO Reports straight to your inbox on autopilot.

Read in-depth review

Best Features

  • Reporting and Analytics: Create customizable reports and track key SEO metrics to measure campaign effectiveness and inform strategy adjustments.
  • Keyword Research: Identify high-performing keywords with search volume, difficulty, and competitive analysis.
  • Competitive Analysis: Benchmark against competitors by analyzing their traffic, top keywords, and backlink profile.
  • Site Audit: Detect and resolve SEO issues like broken links and technical errors for improved website performance.
  • Backlink Analysis: Evaluate your backlink profile and monitor competitors’ backlinks to develop effective link building strategies.
  • Content Optimization: Receive recommendations for optimizing content based on SEO best practices to improve search engine rankings.


  • It’s not the most user-friendly
  • Paid plans are very expensive
  • Its free plan is very limited
  • Pro: 129$ per month
  • Guru: 249$ per month
  • Business: 499$ per month

Customer ratings and reviews

  • G2: 4.5 out of 5 stars (1,930+ reviews)
  • Capterra: 4.7 out of 5 (2,195+ reviews)
se ranking seo reporting best seo reporting software
Via SE Ranking

SE Ranking provides a user-friendly SEO reporting tool packed with tens of features you need for your next report.

From backlink audits to keywords ranking, site auditing, SE Ranking make sure that you have all the tools needed to monitor and optimize your website’s performance.

SE Ranking gathers a ton of data from the web, covering both new and well-established websites. This gives you a better understanding of your online presence.

Moreover, SE Ranking is all about innovation. They keep bringing in new features to keep up with the changing SEO Reporting trends and to meet the different needs of their users. 

SE Ranking best features


  • It’s not the most user-friendly
  • Paid plans are very expensive
  • Its free plan is very limited
  • Essential: 44$ per month
  • Pro: 87.20$ per month
  • Business: 191.20$ per month

Customer ratings and reviews

  • G2: 4.8 out of 5 stars (1,282+ reviews)
  • Capterra: 4.7 out of 5 (277+ reviews)
Ahrefs seo reporting seo reporting software
Via Ahrefs

Ahrefs is powerful software with excellent SEO reporting functions, giving you a wealth of features to help you in the reporting process.

Most SEO experts consider Ahrefs to be one of the ultimate tools for precise data and reporting, as it is considered as the most accurate in the market.

Ahrefs makes it easy to track keyword performance trends, monitor backlink quality, and evaluate content effectiveness.

Read in-depth review

Ahrefs Best Features

  • Beautiful, visually appealing charts and graphs can be easily integrated into SEO reports with Ahrefs.
  • Website SEO can be tracked over time using different metrics like organic traffic, referring domains
  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month


  • It’s not the most beginner-friendly
  • Paid plans are very expensive
  • It dosen’t have a free plan

Customer ratings and reviews

  • G2: 4.6 out of 5 (450+ reviews)
  • Capterra: 4.7 out of 5 (480+ reviews)
moz seo reporting best seo reporting software

Utilizing tools like MOZ for SEO reporting is invaluable. It will help you in tracking and analyzing important metrics.

Although Moz doesn’t have as many data points as some other SEO Reporting tools, it simplifies the reporting process for newbies and beginners.

By showing you areas for improvement and what your competitors are doing, you can refine strategies to scale your website’s online visibility and growth.

Ahrefs Best Features

  • More approachable data presentation than many other tools
  • Broad set of tools available for free
  • Standard: $99/mo ($79/mo when you pay yearly)
  • Medium: $179/mo ($143/mo when you pay yearly)
  • Large: $299/mo ($239/mo when you pay yearly)
  • Premium: $599/mo ($479/mo when you pay yearly)


  • Comparing a larger number of competitors instead of the important ones.
  • Separate campaigns by market.
  • complex and overwhelming for users who are new to SEO or keyword research.

Customer ratings and reviews

  • G2: 4.4 out of 5 (453+ reviews)
  • Capterra: 4.5 out of 5 (346+ reviews)
dashthis seo reporting software best seo reporting software
Via Dashthis

Dashthis is a new SEO tool in the market to help you create amazing SEO reports for your website or your clients.

Without wasting your time on constant cutting and pasting between different tools, you can build your reports within seconds, complete with beautiful dashboards that include all your KPIs and metrics. Everything can be built in the blink of an eye.

Your reporting is automated by Dashthis, allowing time to be spent on what matters: Search Engine Optimization!

Dashthis Best Features

  • Custom dashboards made for your specific needs, with the ability to add different widgets and metrics.
  • Easily integrated with various data sources such as Google Analytics, and Google Ads.
  • Individual: $45/MO ($38/month when paid yearly)
  • Professional: $139/month ($119/month when paid yearly)
  • Business: $269/month ($229/month when paid yearly)
  • Standard: $419/month ($349/month when paid yearly)


  • Separate campaigns by market.
  • complex and overwhelming for users who are new to SEO.

Customer ratings and reviews

  • G2: 4.4 out of 5 (453+ reviews)
  • Capterra: 4.5 out of 5 (346+ reviews)

Get 10 dashboards for free for 15 days!

agency analytics dashboard seo reporting
Via AgencyAnalytics

AgencyAnalytics not only helps agencies run successful SEO campaigns but also plays a key role in building and maintaining strong client relationships.

A comprehensive SEO report creates transparency, fosters trust, and improves client retention rates.

By sharing reports that clearly show the impact of your SEO strategies, clients are always in the loop about their website’s organic performance and the value your digital marketing agency provides.

Great SEO reporting not only strengthens client relationships but also drives the success of your SEO strategy.

Agency Analytics Best Features

  • Accurate search engine rankings for target keywords updated daily
  • Backlink analytics report for every client’s website
  • Keyword Rank Tracking
  • White Label SEO Reporting
  • Freelancer: $12 per month
  • Agency: $18/month
  • Enterprise: custom pricing


  • No Free/Freemium Version

Customer ratings and reviews

  • G2: 4.7 out of 5 (303+ reviews)
  • Capterra: 4.8 out of 5 (113+ reviews)

SEO Reporting can be extremely time-consuming and difficult to manage if you’re doing it with the wrong tool.

But the good news is you can take your pick from the options above and use the SEO Reporting software that makes the most sense for you or your clients.

By using these tools to track your rankings, check your backlinks, and stay on top of the search results, you can make it easy for you to do SEO.

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

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