How to Create SEO Reports Clients Will Adore in 2024

Whether you’ve spent hours growing a client’s website and want to showcase the effort you’ve put in, or if you’re just starting to create SEO reports for clients, you’ve stumbled upon the perfect guide.

reCreating the perfect SEO report for clients can confuse beginners due to the differing opinions among SEOs.

There are many opinions on the best metrics, layout, and design.

However, fear not! I’ve discovered the best solution for crafting SEO reports for clients, and the best part is—it’s completely free!

Let’s get into it!

In this Article

Definition | Importance | Frequency | Metrics | Tools | Tips | How to make an SEO Report


  • Clients like clear, honest reports. Share what’s working and any challenges.
  • Customize reports to what matters most to each client’s goals.
  • Explain SEO basics so clients understand the value of your work.
  • Regular updates keep clients in the loop and engaged.
White Label Local SEO Report Template - Try It Free - AgencyAnalytics
Source – AgencyAnalytics

An SEO report is a summary of SEO metrics that show how a website is performing. 

It covers different metrics like organic traffic, backlinks and referring domains, bounce rate, conversions, and site speed…

Understanding how an SEO Report is important because it shows you how to improve your website’s overall health and scale your organic traffic and conversions.

coAn SEO report should offer a brief explanation of the activities happening on a website. This means that it should not overwhelm the reader with too much data, use too much technical jargon, or set unrealistic expectations.

Think of an SEO Report as your guide to make sure that your site is performing well in search engines and achieving your goals.

It breaks down all the small details of your site’s performance, presented in the form of metrics that even a tech newbie can understand.

With this report in hand, you can track the growth and spikes of your website, and determine whether your SEO efforts were effective or only shots in the dark.

How often should you send SEO reports?

My recommendation is to send SEO Reports Monthly, as the months pass, you can expect more significant changes to become noticeable.

Not only will this keep your client up to date, but it will also give them a clear and emphasis picture of how well their business is doing.

According to a previous report from Agency Analytics, 58% of surveyed agencies send out monthly reports to ensure that clients stay informed.

So, don’t miss out on updating your customer about how well their website is performing.

What SEO metrics to report?

A perfect SEO report is only truly great when built upon one of the cornerstones of SEO reporting: metrics. Tracking irrelevant and useless metrics won’t accurately show the real work you’ve done, so it’s important to choose the best ones.

After reviewing multiple metrics, I’ve identified the top 10 SEO metrics that will support the strength of your SEO report.

By reporting these metrics regularly, you will get a better picture of your SEO performance and be able to make decisions that improve your website’s visibility.

When choosing the SEO Reporting tool for your reports, you have to consider these 4 features that, in my opinion, are the only things that matter:

  1. Pricing: what features you’ll get for the price you’ll pay.
  2. Metrics: Tools tend to be different in the metrics they can track, but from my experience, I’ve found that 90% of these tools track similar metrics.
  3. Accuracy of data: How often the tool is updated with fresh data, and the size of data they have.
  4. Visualization: What is the flexibility that you can visualize the data, and what graph types you can use?

All of these aspects matter when choosing your tool. Have you read my listicle about the Best SEO Reporting tools for 2024?

Making a custom SEO report is important because each website is unique. You should design it based on the specific needs and goals of the client or owner.

But creating a good report can be tricky because of all the data to consider. Keep it simple and organized. Use visuals like chart and tables to help people understand the info easily. Start with the main points, and add more details as you go.

  • Start with clear, measurable goals.
  • Focus on metrics that matter to the client/owner.
  • Use data visualization to make complex information easy to understand.
  • Provide actionable tasks and recommendations based on data analysis.
  • Include comparisons to previous periods for benchmarking.
  • Highlight areas of improvement and successes.
  • Customize the report to the audience’s level of understanding SEO.
  • Keep the report concise and to the point.
  • Use plain language to avoid confusion.
  • Follow up with stakeholders to ensure comprehension and implementation.

SEMrush’s My Reports makes it easy to build free PDF reports from scratch. You’ll be able to communicate the results of a website audit, present a competitive analysis, or show progress after a marketing campaign.

ahIt is packed with dozens of integrations from SEMrush tools, Google Analytics, Google Search Console, Google Business Profile, Google Ads, and any screenshots and images of your own to make the perfect reports for your client.

Let’s take a closer look. 

seo reporting for clients semrush my reports

(1) When making a new report you can choose to start from scratch.

car(2) you can use SEMrush’s ready-to-use SEO Reporting Templates, Which you can access with a free account.

Each template includes a set of specific reports based on some of SEMrush’s most popular tools.

We recommend you to open the Start from scratch tab to choose among 200 widgets to build your own free & personalized SEO Report for your client.

You’re going to see something similar to this:

seo reporting for clients semrush reports

Feel free to drag and drop from the 200 different widgets, customizing the look and layout of your report based on the metrics we discussed earlier and the design that you feel comfortable with.

if you want to work with a template, you can choose a template select the one you wish to work with from the menu.

Then, enter the domain and database that you are reporting on.

After you enter that info, SEMrush will populate the template with data from your domain and database.

Then you can continue to customize your report in the Report Builder as if you were making it from scratch.

When you’re done creating reports for your client.

In the My Reports tool, all paid SEMrush users can share reports with clients teammates, stakeholders, and partners, even those who haven’t created a SEMrush account yet (clients)

Note that in order to gain access to a report shared with you, you would still need to create an account.

In the brief video below, you’ll see how to effortlessly send your reports with just a few clicks by following the demonstrated steps.

seo reporting for clients tutorial semrush

You also have the option to share reports for viewing or editing, depending on what you prefer.

And voilà! You’re done, having created your SEO report for your clients for free and within minutes.

In conclusion, regular and transparent SEO reporting is not just a measure of client satisfaction; it’s the foundation to demonstrate that your SEO efforts are paying off.

Also, keep in mind that you can use these reports to attract new clients, so don’t throw them away 😉

Article by

Yasser Hannaoui is the founder and Head of Content at Erola.
He's been involved in SEO for 4 years and specializes in SEO and content marketing.
When he's not working, he's either reading books or studying physics.

1 thought on “How to Create SEO Reports Clients Will Adore in 2024”

  1. Pingback: Get Your Free SEO Report Card In Minutes: A Step-by-Step Guide

Comments are closed.

Scroll to Top